Before selling to an aggregator, weigh three routes that keep ownership or pay better. Most sellers want the account run properly, not an exit.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to flat-fee PPC for seasonal brands
Seasonal brands have four fixes for flat-fee PPC, from two-tier fees to pause clauses, and month-to-month terms make the other three unnecessary.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to big-box Amazon brand managers
Compare a smaller agency, a single-channel specialist, a fractional manager, and your own team on effective hourly rate and on who does the work.
Joel Turcotte Gaucher
Working with Agencies
Who owns the ad data and Brand Registry access
You own all of it. Brand Registry follows the trademark, ad data lives in Seller Central, and the agency works through revocable permissions on your login.
Joel Turcotte Gaucher
Working with Agencies
White label Amazon launch services comparison
White label means someone else does the work. Compare launch providers on who touches Seller Central and where they sit, then on research depth and handover.
Joel Turcotte Gaucher
Working with Agencies
Which pricing suits a new Amazon brand
A new brand should pay a flat fee, since no baseline exists to price performance. Budget $800 to $2,400 a month plus $8,000 to $15,000 in launch capital.
Joel Turcotte Gaucher
Working with Agencies
What to use if I just need Brand Registry support
Buy Brand Registry support as a fixed-scope project or do it yourself, not as a retainer. It needs a trademark, a matching brand name, and account access.
Joel Turcotte Gaucher
Working with Agencies
What services drive quickest ROI on Amazon
Fastest Amazon ROI comes from the main image and title, then price, then ad structure. Fixes on a page with traffic pay back in days, new inventory in months.
Joel Turcotte Gaucher
Working with Agencies
What services do I need to start selling on Amazon
Six services in order, a seller account, trademark and Brand Registry, market research, sourcing and quality control, listing and creative, then advertising.
Joel Turcotte Gaucher
Working with Agencies
What’s a fair revenue split for Amazon sellers
A fair split pays 10 to 20 percent of profit, not sales, and only above $50,000 a month in profit. Below that line a flat retainer is fairer to both sides.
