PPC Advertising Amazon Sellers Should Scale, Fix, or Kill
Paid advertising on Amazon earns its budget only while four signals improve inside a written 60 to 90 day window, so set the closing date first.
Joel Turcotte Gaucher
Advertising
Amazon PPC Expert Test in Six Gates a Candidate Must Clear
An Amazon PPC expert is proven by six gates in order, from the traffic channels they run to the last product they told a client to stop selling.
Joel Turcotte Gaucher
Advertising
Amazon PPC Consultant Advice and the Costliest Ways It Fails
An Amazon PPC consultant advises and does not execute, so the advice pays only when your landed cost, your listing, and your return rate can carry a bid.
Joel Turcotte Gaucher
Advertising
Amazon Attribution and What Off-Channel Measurement Costs You
Amazon Attribution reports what outside traffic did once it reached your listing, and the costly failures sit in the plan around the links, not in the tool.
Joel Turcotte Gaucher
Advertising
Amazon AMC and How to Score the Provider Who Runs It
AMC is Amazon Marketing Cloud, and the questions worth scoring are whether the analysis changes a decision, who runs the query, and what you keep.
Joel Turcotte Gaucher
Advertising
Amazon Ads Reports and Which Decision Each One Answers
Amazon ads reports fall into three habits, a raw console export, a weekly written summary, and a live review, and each one closes a different decision.
Joel Turcotte Gaucher
Advertising
Amazon Ads MCP and What It Changes in Account Cost
An assistant connected through the Model Context Protocol lowers the cost of reading an Amazon ad account and leaves the $2M market floor untouched.
Joel Turcotte Gaucher
Advertising
Amazon Ads Case Studies and How to Read One Before You Hire
A case study counts as evidence when it names the baseline, the window, the spend, and the product stage, so ask what share of brands reach profit.
Joel Turcotte Gaucher
Advertising
Amazon Ads API Automation and What Done Properly Looks Like
The advertising API executes rules a person already wrote, so judge any build on the fields those rules read and the boundaries set around them.
Joel Turcotte Gaucher
Advertising
Amazon Ad Types and the Symptom That Picks the Right One
Amazon ad types split three ways by creative format, text, image, and video, and the symptom on your account decides which one runs next and who owns it.
