Amazon Ad Agency Costs and the Arithmetic Before You Hire
An Amazon ad agency runs your advertising for a monthly fee, so add that fee to your media budget and test the total against your contribution margin.
Joel Turcotte Gaucher
Advertising
What Is a Good ACoS and How to Set Your Own Target
A good ACoS is the one your unit margin and your product stage allow, and the target only counts when it triggers a decision to scale, fix, or kill.
Joel Turcotte Gaucher
Advertising
What Does Sponsored Mean on Amazon and What Share to Buy
Sponsored marks a paid placement a seller won at auction, and the share of your sales it should carry is decided by your unit margin, not by a benchmark.
Joel Turcotte Gaucher
Advertising
TACoS Meaning on Amazon and How to Read a Moving Number
TACoS means total advertising cost of sale, your ad spend over total sales with organic orders counted, and its direction reads brand health per product.
Joel Turcotte Gaucher
Advertising
TACoS Calculation for Amazon Sellers, Stage by Stage
TACoS is every advertising dollar divided by every sale in the same month, worked per product and per marketplace, never as one blended account figure.
Joel Turcotte Gaucher
Advertising
PPC Amazon Explained and Who Should Run Your Campaigns
Amazon PPC is a pay per click auction, and it pays you only while the click cost stays under your contribution margin, so compute that number first.
Joel Turcotte Gaucher
Advertising
Manage Amazon PPC Three Ways and What Each One Costs
You can manage Amazon PPC in the console by hand, with rules based software, or with a hired team, and your weekly hours decide which one fits.
Joel Turcotte Gaucher
Advertising
Lightning Deals at Amazon and When One Is Worth Running
Run a deal only when the discount buys ranking that holds after the price returns, and read rating, returns, conversion, and CAC before repeating it.
Joel Turcotte Gaucher
Advertising
Amazon's DSP Explained for Sellers Weighing a Display Budget
DSP stands for demand side platform, and the budget decision runs on your own session volume, margin, and audience size rather than on a review count.
Joel Turcotte Gaucher
Advertising
Amazon PPC Manager Options Ranked by What They Cost You
An Amazon PPC manager is a person or a software seat, and each one breaks in a predictable place. Rank the failures by cost before you rank candidates.
