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2026 charm

Worth a look55/100

2026 charm shows demand growing >1,000%, but a small market ($31K/yr) keeps it on the watch list.

Market/yr

$31K

Growth (1y)

>1,000%

Products

31

Brands

22

was 11 a year ago

Sellers

49

Price range

$4.37–$10.28

Returns

1.3%

Rating

4.7★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
100
×0.30
Competition
70
×0.20
Quality gap
20
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 10 weeks — >1,000% year over year.
7K4KSpike '26Apr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26

Competition

14%Shapenty
  • Shapenty14%
  • Slergut14%
  • UIALECG11%
  • Endea Graduation7%
  • GRADFTY7%
  • Juthfer6%
  • Other (16 brands)41%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 49 sellers compete here.

Brands

22 rising

was 11 a year ago

Sellers

49

Top 5 brand share

53%

#ProductBrandPriceRatingReviewsClick shareTrend
8Endea Graduation$5.924.7★2684%rising
14Endea Graduation$5.904.7★1933%rising

Product shelf

All 31 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Even better quality than I had anticipated”

Advertised Vs Actual Product21%

“As Advertised”

Size-Overall14%

“Perfect size”

Value For Money12%

“Was worth the price”

Durability5%

“They're really great quality and durable”

Design-Overall3%

“simple, clean design”

Precious Gemstone2%

“Good quality charms as I've always found from them”

Color2%

“Beautiful gold color”

Metal Quality2%

“Metal nice for graduation tassels”

Metal Authenticity2%

“The gold is beautiful”

What buyers complain about

Size-Overall61%

“It's bigger than I expected”

Value For Money11%

“It's a little pricey for 1 single charm though unless you get it on sale”

Top return reasons

  • Size-Overall61%
  • Color9%
  • Advertised Vs Actual Product7%
  • Metal Authenticity6%
  • Value For Money4%
  • Quality-Overall2%
  • Functionality-Overall2%
  • Add-Ons/Attachments2%
  • Defective Material/Parts2%
  • Wrong Dimensions2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.