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2026 Charm

Fail

Prices span $4.25–$10.23, mostly outside the sweet spot, so 2026 Charm is a Fail.

Flapen Score
47
47 / 100
Ranks 2,251 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$33K/yr95K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
47%top-5 click share · 22 brands · 51 sellers

Flapen Score

2026 Charm against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 2026 Charm is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2026 Charm market on Amazon at a glance

Shoppers on Amazon United States searched for 2026 Charm 95K times last year and spent an estimated $33K. The top 5 brands take 57% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
5.8%
Market size, estimated
$33Ka year
Top search term
2026 tassel charm35K searches a year

02 · Price

A sale here is worth $5.96.

Listings sell for $5.96 on average, from $4.25 to $10.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $5.96 that is $596 to $1K a year per listing.

Average price
$5.96under the $15 to $100 sweet spot
Price range
$4.25–$10.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$596–$1K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,223 within Charms. It carries 92 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#1,223in Charms
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
92per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top 2026 Charm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

51

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

47%

Top 20: 90%

Open market

36%

  • Shapenty14%
  • Slergut14%
  • UIALECG12%
  • Endea Graduation8%
  • Ruwado8%
  • GraduationMall7%

Demand

2026 Charm search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26Aug '26

Search terms

Top 2026 Charm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2026 tassel charm35K/yr
  • 2026 charm32K/yr
  • 2026 charms20K/yr
  • 2026 graduation tassel charm8K/yr

Reviews and returns

What reviews say buyers love and hate about 2026 Charm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.22

pricey

Metal Authenticity33%+0.48

That it was 2026 / silver in color

Size-Overall17%+1.36

It's bigger than I expected

Love

Quality-Overall27%

Even better quality than I had anticipated

have great detail

Good quality

Advertised Vs Actual Product17%+1.37

It is just as advertised

As described

Just what I ordered

Size-Overall16%+1.36

Pretty size and good size

The size is large enough to be seen

Nice size for grad jewelry

Value For Money11%−0.22

Price was reasonable

Great value

Was worth the price

Color4%+0.30

Beautiful gold color

There are so many shades of gold

Return

1.7% Return rate 80% Fixable by listing

Size-Overall62%█▅▆▅▅▅

It's bigger than I expected

Color9%▁▄▅▆█▄
Advertised Vs Actual Product7%▄█▄▆▃▄
Metal Authenticity5%▁▄▅█▇▃

That it was 2026 / silver in color

Value For Money4%▁█▁▂▃▅

pricey

FAQ

Common 2026 Charm questions

Answered from the same tracked data.