2026 Charm

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -69.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-69.5%

Conversion, latest week

5.1%

Market size, estimated

$31Ka year

Top search term

2026 charm33K searches a year

Listings sell for $6.35 on average, from $4.36 to $10.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $6.35 that is $635 to $2K a year per listing.

Average price

$6.35under the $15 to $100 sweet spot

Price range

$4.36–$10.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$635–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,779 within Charms. It carries 88 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#1,779in Charms

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

88per listing

Listings tracked

32

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months