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78

mahjong cards 2023

Worth a look

Shows a thin review moat (51 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 56Conversion 78Competition 93Returns 96Price range 81Avg price 87Brand share 96Review moat 97Quality gap 73

Review moat

Incredible51.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Price range

Great$5.86–$59.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+30.1%

90-day search growth — must beat 0% to launch

Market size

Good$313K

$313K/yr · 204K searches

According to Flapen's Amazon United States niche tracking, mahjong cards 2023 is a $313K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 78/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mahjong cards 2023 market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
$298K–$397K
units × avg price
Conversion rate
7.7%
Avg BSR
#456
Page quality
0%
Prime
95%
Sponsored
94%
Out of stock
26.7%
Avg brand age
10 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

59

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

22%

Top 20: 58%

Open market

62%

  • Pixibond10%
  • INROAN8%
  • Cbcbtwo6%
  • Generic6%
  • LPPROTECTOR4%
  • Soulchen4%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +30.1% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Top mahjong cards 2023 search terms

  • mahjong cards129K/yr
  • mahjong card64K/yr
  • mah jongg cards5K/yr
  • mah jongg card3K/yr
  • mahjong cards 20231K/yr
  • 2023 mahjong card218/yr
  • 2023 mahjong card official188/yr
  • mah jongg cards 2023112/yr
  • mahjong card 202375/yr
  • mahjong 2023 card28/yr
All search terms

Top mahjong cards 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$13K6%$19K8%$25K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mahjong cards 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to fix”

Quality-Overall13%

“Excellent Quality cards”

Value For Money10%

“Excellent value”

Fun/Entertainment Experience6%

“Perfect for Playing”

Durability6%

“Seem durable”

Size-Overall5%

“It's a convenient size”

Advertised Vs Actual Product5%

“exactly as pictured”

Collectibles4%

“Excellent cards received”

Accuracy-Overall4%

“Accurate”

Color3%

“The colors are bright”

What buyers complain about

Print Quality22%

“the print is small”

Color6%

“coloring is off”

Advertised Vs Actual Product6%

“Inaccurate description”

Size-Overall6%

“Small Cards”

Instructions/User Manual/Troubleshooting4%

“not a full instruction book”

Value For Money4%

“Way too expensive”

Water Resistance3%

“Not waterproof”

Accuracy-Overall3%

“Not Accurate”

Grip3%

“I bet Ive played 100 games with the same ones they havent lost their grip”

Quality-Overall3%

“I expected much sturdier quality”

Top return reasons

Advertised Vs Actual Product31%
Print Quality21%
Size-Overall12%
Value For Money8%
Certifications4%
Color4%
Functionality-Overall2%
Quality-Overall2%
Grip2%
Ease Of Use2%

Common questions

Is mahjong cards 2023 profitable to sell on Amazon United States?
The niche generates $313K/yr across 64 tracked products. 28 of 54 products launched in the last 360 days are still selling. 90-day search growth is +30.1%. Flapen's verdict: Worth a look (78/100).
How competitive is the mahjong cards 2023 niche?
49 brands and 59 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in mahjong cards 2023?
Top complaints mined from reviews: Print Quality, Color, Advertised Vs Actual Product. The return rate is 0.8%.
When does demand for mahjong cards 2023 peak?
Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the mahjong cards 2023 niche?
Listings span $5.86–$59.79; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.