Christmas Crafts

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +184.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $777K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+184.5%

Conversion, latest week

2.1%

Market size, estimated

$777Ka year

Peak month

December223.1× the quietest month

Top search term

christmas crafts679K searches a year

Listings sell for $13.50 on average, from $4.51 to $66.47. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $13.50 that is $10K to $14K a year per listing.

Average price

$13.50under the $15 to $100 sweet spot

Price range

$4.51–$66.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$14K

Returns

2.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,505 within Craft Kits. It carries 504 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

9.1%

Average rank

#1,505in Craft Kits

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

504per listing

Listings tracked

164

41 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months