Christmas Crafts
Christmas Crafts shows no brand lock-in (top 5 brands take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 3,143 Toys & Games niches · +28 vs the category median of 46
Is Christmas Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Christmas Crafts is a $777K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 17% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 74/100.
Christmas Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +184.5% over the last 90 days and 2.1% of searches end in a purchase.
$777K
revenue / yr
Who owns the niche?
The top 5 brands hold 17% of demand, so 83% of the market is open.
83%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 164 products
Top Christmas Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wohohoho 45Pcs Unfinished Paintable Blank Wooden Christmas Ornaments with Tray 9 Designs DIY Predrilled Wood Ornaments for Crafts. Christmas Tree Hanging Decorations Xmas Art Birthday Gift for Kids
- Price
- $13.31
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 1y ago
AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit
- Price
- $11.13
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
Stocking Stuffers for Kids Christmas Stickers DIY Christmas Crafts for Kids
- Price
- $5.53
- Rating
- 4.8/5
- Reviews
- 727
- Age
- 1y ago
Christmas Ornaments Tree Decorations Personalized Crafts for Girls Adults Kids Kit DIY Ribbon Letter Tiles Bells Rustic Stockings Name Tags Hanging Xmas Decor for Gifts Wreath Room Holiday
- Price
- $13.75
- Rating
- 4.7/5
- Reviews
- 1,169
- Age
- 5y ago
Crayola Light-Ups - Snowman Light Up Snowman Toy Christmas Gift for Grandkids & Kids Reusable Coloring Craft Toy Decoration for Indoors Stocking Stuffers
- Price
- $7.45
- Rating
- 4.5/5
- Reviews
- 286
- Age
- 2y ago
Trending
90-day click momentum
PPhtony 80PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM Mix Color
- Price
- $4.74
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 2y ago
AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit
- Price
- $11.13
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
Tieshankao 16PCS Christmas Crafts DIY Beads Ornaments Kits for Adults Include Nutcracker Angel Elf Tree - Xmas Holiday Toys Gifts Stocking Stuffers Decor Party Decorations Supplies(Need Assembly)
- Price
- $12.20
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 4y ago
yuegool 6PCS Christmas Punch Needle Coasters Kit Easy DIY Punch Needle Embroidery Kit for Beginners Adults Kids Including Patterns Tools Yarns Hoop Instruction Coaster Holder Art Craft Supplies
- Price
- $18.36
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 1y ago
Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities
- Price
- $7.25
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 2y ago
Newest
by launch dateyuegool 6PCS Christmas Punch Needle Coasters Kit Easy DIY Punch Needle Embroidery Kit for Beginners Adults Kids Including Patterns Tools Yarns Hoop Instruction Coaster Holder Art Craft Supplies
- Price
- $18.36
- Rating
- 4.2/5
- Reviews
- 564
- Age
- 1y ago
Stocking Stuffers for Kids Christmas Stickers DIY Christmas Crafts for Kids
- Price
- $5.53
- Rating
- 4.8/5
- Reviews
- 727
- Age
- 1y ago
AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit
- Price
- $11.13
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
YGbridge Christmas Floral Picks 30Pcs Pine Cone Holly Berry Stems for Crafts Artificial Christmas Picks and Sprays Red Berry Branches Greenery for Christmas Home Decor Garland Wreath (30)
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 207
- Age
- 1y ago
Wohohoho 45Pcs Unfinished Paintable Blank Wooden Christmas Ornaments with Tray 9 Designs DIY Predrilled Wood Ornaments for Crafts. Christmas Tree Hanging Decorations Xmas Art Birthday Gift for Kids
- Price
- $13.31
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
Brands
125 rising
Sellers
303
Top-5 brand share
17%
Top 20: 49%
Top-5 click share
15%
Top 20: 40%
Open market
80%
- AWHETIE4%
- Generic4%
- WOHOHOHO3%
- Crayola3%
- HSHFAMIIY3%
- Leyzan3%
Christmas Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 223.1×
Top Christmas Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- christmas crafts679K/yr
- christmas crafts for adults304K/yr
- christmas crafts for kids659K/yr
- christmas craft supplies133K/yr
- christmas craft208K/yr
- christmas craft kits82K/yr
- christmas craft kits for adults38K/yr
- christmas activities94K/yr
- holiday crafts for adults25K/yr
- kids christmas activities30K/yr
What reviews say buyers love and hate about Christmas Crafts
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Fun family game”
“Excellent Lego quality as usual”
“Great Value”
“Good gift”
“The colors are vibrant”
What buyers complain about
56% of reviews“Much smaller”
“Not as good of quality as I had hoped”
“There is no adhesive or anything”
“Not very sturdy”
“No directions in the kit”
Christmas Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Christmas Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
