christmas crafts
Worth a lookShows no brand lock-in (top 5 brands take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible17%top-5 brand share — no brand owns this niche
Growth
Incredible+184.5%90-day search growth — must beat 0% to launch
Competition
Incredible15%top-5 click share — an open shelf
Price range
Great$4.51–$66.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good503.73avg incumbent reviews — the moat a new listing must climb
Market size
Good$777K$777K/yr · 2.8M searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, christmas crafts is a $777K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 17% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 74/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
christmas crafts market data
- Units sold / yr
- 100K–125K
- avg 750–1,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,505
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 9.1%
- Avg brand age
- 30 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
125 rising
Sellers
303
Top-5 brand share
17%
Top 20: 49%
Top-5 click share
15%
Top 20: 40%
Open market
80%
- AWHETIE4%
- Generic4%
- WOHOHOHO3%
- Crayola3%
- HSHFAMIIY3%
- Leyzan3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +184.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 223.1×
Top christmas crafts search terms
- christmas crafts679K/yr
- christmas crafts for adults304K/yr
- christmas crafts for kids659K/yr
- christmas craft supplies133K/yr
- christmas craft208K/yr
- christmas craft kits82K/yr
- christmas craft kits for adults38K/yr
- christmas activities94K/yr
- holiday crafts for adults25K/yr
- kids christmas activities30K/yr
Top christmas crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wohohoho 45Pcs Unfinished Paintable Blank Wooden Christmas Ornaments with Tray 9 Designs DIY Predrilled Wood Ornaments for Crafts. Christmas Tree Hanging Decorations Xmas Art Birthday Gift for Kids
WOHOHOHO$13.314.8★235 rev
AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit
AWHETIE$11.134.4★106 rev
Stocking Stuffers for Kids Christmas Stickers DIY Christmas Crafts for Kids
HSHFAMIIY$5.534.8★727 rev
Christmas Ornaments Tree Decorations Personalized Crafts for Girls Adults Kids Kit DIY Ribbon Letter Tiles Bells Rustic Stockings Name Tags Hanging Xmas Decor for Gifts Wreath Room Holiday
Leyzan$13.754.7★1,169 rev
Crayola Light-Ups - Snowman Light Up Snowman Toy Christmas Gift for Grandkids & Kids Reusable Coloring Craft Toy Decoration for Indoors Stocking Stuffers
Crayola$7.454.5★286 rev
Newest
by launch date
yuegool 6PCS Christmas Punch Needle Coasters Kit Easy DIY Punch Needle Embroidery Kit for Beginners Adults Kids Including Patterns Tools Yarns Hoop Instruction Coaster Holder Art Craft Supplies
yuegool$18.36564 rev
Stocking Stuffers for Kids Christmas Stickers DIY Christmas Crafts for Kids
HSHFAMIIY$5.53727 rev
AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit
AWHETIE$11.13106 rev
YGbridge Christmas Floral Picks 30Pcs Pine Cone Holly Berry Stems for Crafts Artificial Christmas Picks and Sprays Red Berry Branches Greenery for Christmas Home Decor Garland Wreath (30)
YGbridge$14.59207 rev
Wohohoho 45Pcs Unfinished Paintable Blank Wooden Christmas Ornaments with Tray 9 Designs DIY Predrilled Wood Ornaments for Crafts. Christmas Tree Hanging Decorations Xmas Art Birthday Gift for Kids
WOHOHOHO$13.31235 rev
Trending
90-day click momentum
PPhtony 80PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM Mix Color
PPhtony$4.744.6★
AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit
AWHETIE$11.134.4★
Tieshankao 16PCS Christmas Crafts DIY Beads Ornaments Kits for Adults Include Nutcracker Angel Elf Tree - Xmas Holiday Toys Gifts Stocking Stuffers Decor Party Decorations Supplies(Need Assembly)
Tieshankao$12.204.5★
yuegool 6PCS Christmas Punch Needle Coasters Kit Easy DIY Punch Needle Embroidery Kit for Beginners Adults Kids Including Patterns Tools Yarns Hoop Instruction Coaster Holder Art Craft Supplies
yuegool$18.364.2★
Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities
Natonhi$7.254.7★
What buyers say about christmas crafts
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“Excellent Lego quality as usual”
“Great Value”
“Good gift”
“The colors are vibrant”
“Easy to learn”
“As advertised”
“the designs are really fun”
“the right size for little hands”
“Instructions were clear”
What buyers complain about
“Much smaller”
“Not as good of quality as I had hoped”
“There is no adhesive or anything”
“Not very sturdy”
“No directions in the kit”
“Not as Advertised”
“The wire is very thin”
“do not get a chance to assemble it”
“It takes a lot of effort to completely color in the figures”
“The smell was terrible”
Top return reasons
Common questions
- Is christmas crafts profitable to sell on Amazon United States?
- The niche generates $777K/yr across 164 tracked products. 4 of 41 products launched in the last 360 days are still selling. 90-day search growth is +184.5%. Flapen's verdict: Worth a look (74/100).
- How competitive is the christmas crafts niche?
- 125 brands and 303 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 17% of demand.
- What do buyers complain about in christmas crafts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- When does demand for christmas crafts peak?
- Demand peaks in Nov–Dec; the busiest month runs 223.1× the quietest.
- What does it cost to enter the christmas crafts niche?
- Listings span $4.51–$66.47; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.