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Christmas Games

Pass

Christmas Games scores 75 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +133.3% this quarter, and an estimated 2.7% of orders come back.

Flapen Score
75
75 / 100
Top 1% of 3,143 Toys & Games niches · +29 vs the category median of 46
Market size
$1.1M/yr2.7M searches / yr
90-day growth
+133.3%search demand this quarter
Competition
25%top-5 click share · 71 brands · 175 sellers

Flapen Score

Christmas Games against its category

The dotted line is the Toys & Games average. Past it, Christmas Games is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Games market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Games 2.7M times last year and spent an estimated $1.1M. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 75 out of 100, a Pass.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +133.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
+133.3%
Conversion, latest week
2.6%
Market size, estimated
$1.1Ma year
Peak month
December433.3× the quietest month
Top search term
christmas games1.0M searches a year

02 · Price

A sale here is worth $15.75.

Listings sell for $15.75 on average, from $4.19 to $47.81. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $15.75 that is $16K to $20K a year per listing.

Average price
$15.75inside the $15 to $100 sweet spot
Price range
$4.19–$47.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #2,080 within Dedicated Deck Card Games. It carries 708 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
99%
Out of stock, average day
8.4%
Average rank
#2,080in Dedicated Deck Card Games
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
708per listing
Listings tracked
95

04 · Newcomers

0 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Christmas Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

71 falling

Sellers

175

Top-5 brand share

30%

Top 20: 68%

Top-5 click share

25%

Top 20: 56%

Open market

66%

  • Brand 19%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Christmas Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 433.3×

Search terms

Top Christmas Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas games1.0M/yr
  • christmas games for family party395K/yr
  • christmas party games260K/yr
  • christmas games for adults152K/yr
  • christmas board games63K/yr
  • christmas game113K/yr
  • christmas games for kids154K/yr
  • reindeer games44K/yr
  • christmas games for family91K/yr
  • christmas family games64K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Games

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Fun/Entertainment Experience”
2.7%of orders come back
“It was more on the boring side”
A buyer, on “Fun/Entertainment Experience”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Games questions

Answered from the same tracked data.