Halloween Party Favors

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +182.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

+182.4%

Conversion, latest week

1.7%

Market size, estimated

$1.5Ma year

Peak month

October281.9× the quietest month

Top search term

halloween party favors2.0M searches a year

Listings sell for $15.89 on average, from $3.29 to $88.77. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $15.89 that is $48K to $64K a year per listing.

Average price

$15.89inside the $15 to $100 sweet spot

Price range

$3.29–$88.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

$48K–$64K

Returns

1.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,377 within Clay & Dough. It carries 2,291 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

94%

Out of stock, average day

13.3%

Average rank

#1,377in Clay & Dough

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,291per listing

Listings tracked

97

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months