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Red White and Blue Lights

Pass

Red White and Blue Lights scores 78 out of 100, a Pass. Shoppers spend $568K a year here, search demand grew +505.1% this quarter, and returns run at 1.8% of orders.

Flapen Score
78
78 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +30 vs the category median of 48
Market size
$568K/yr754K searches / yr
90-day growth
+505.1%search demand this quarter
Competition
17%top-5 click share · 86 brands · 105 sellers

Flapen Score

Red White and Blue Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Red White and Blue Lights is stronger. Inside it, weaker.

78Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red White and Blue Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Red White and Blue Lights 754K times last year and spent an estimated $568K. The top 5 brands take 33% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 78 out of 100, a Pass.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +505.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months
754K
Growth, 90 days vs prior 90
+505.1%
Conversion, latest week
4.1%
Market size, estimated
$568Ka year
Peak month
June37.1× the quietest month
Top search term
red white and blue lights235K searches a year

02 · Price

A sale here is worth $18.37.

Listings sell for $18.37 on average, from $6.68 to $68.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $18.37 that is $5K to $9K a year per listing.

Average price
$18.37inside the $15 to $100 sweet spot
Price range
$6.68–$68.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #664 within String Lights. It carries 1,707 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#664in String Lights
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,707per listing
Listings tracked
150

04 · Newcomers

Amazon counts 48 of last year's 59 launches as successful.

59 products launched here in the last 12 months. Amazon counts 48 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
59
Successful launches
48Amazon's first-year sales bar
Average brand age
28 months

Products

Top Red White and Blue Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$6K$11K$17K$23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

86 rising

Sellers

105

Top-5 brand share

33%

Top 20: 64%

Top-5 click share

17%

Top 20: 42%

Open market

63%

  • Minetom8%
  • LAMPHOME7%
  • cshare7%
  • JMEXSUSS6%
  • Ucutely5%
  • X-GiftKey4%

Demand

Red White and Blue Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 37.1×

Search terms

Top Red White and Blue Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red white and blue lights235K/yr
  • 4th of july lights76K/yr
  • red white blue lights56K/yr
  • 4th of july lights outdoor39K/yr
  • red white and blue outdoor lights40K/yr
  • red white and blue lights outdoor36K/yr
  • 4th of july outdoor lights30K/yr
  • red white and blue string lights35K/yr
  • fourth of july lights31K/yr
  • patriotic lights34K/yr

Reviews and returns

What reviews say buyers love and hate about Red White and Blue Lights

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Much shorter”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red White and Blue Lights questions

Answered from the same tracked data.