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Urinal Screen Deodorizer

Urinal Screen Deodorizer clears our launch bar: a $1.6M/yr market growing +6.5% this quarter with returns at 0.4%.

Flapen Score

78
Launch it

Top 1% of 9,536 Tools & Home Improvement niches · +30 vs the category median of 48

Market size 88Growth 33Conversion 95Competition 82Returns 98Price range 84Avg price 95Brand share 71Review moat 85Quality gap 75
This niche Category average · 9,536 niches

Is Urinal Screen Deodorizer profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Urinal Screen Deodorizer is a $1.6M/yr Amazon United States market (432K searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 78/100.

Urinal Screen Deodorizer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +6.5% over the last 90 days and 12.4% of searches end in a purchase.

$1.6M

revenue / yr

Units sold / yr60K
Search volume / yr+6.5%432K
Conversion rate12.4%
Avg price$29.83

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers30 · 71
Top-5 product click share33%
Open market37%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement88%
New entrants (1y)15· 8 succeeded
Avg rating4.3★
Avg reviews300

Top Urinal Screen Deodorizer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$48K$96K$144K$193K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

71

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

33%

Top 20: 73%

Open market

34%

  • SPARGOS19%
  • TENKAIWICK19%
  • Tapix11%
  • CHONOVO7%
  • LINSIRON6%
  • HHXI4%

Urinal Screen Deodorizer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume432KCVR12.4%Products52Brands30Top 5 Brands63%OOS Rate9.3%Rating4.3★Reviews300Avg BSR#43
10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Urinal Screen Deodorizer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • urinal screen deodorizer173K/yr
  • urinal cakes92K/yr
  • urinal deodorizer34K/yr
  • urinal screen41K/yr
  • urinal screens28K/yr
  • urinal cakes for men bathroom17K/yr
  • urinal cake15K/yr
  • urinal splash guards9K/yr
  • urinal screens for men bathroom9K/yr
  • urinal deodorizer screen5K/yr

What reviews say buyers love and hate about Urinal Screen Deodorizer

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Smell35%

Fresh Scent

Value For Money12%

Great value

Quality-Overall6%

Standard quality

Durability6%

Theyre also durable

Ease Of Use5%

which is very handy

What buyers complain about

65% of reviews
Smell38%

No smell

Durability7%

I cannot say that it is long lasting maybe a few days

Quality-Overall5%

Horrible quality

Strength4%

Not Strong enough

Value For Money4%

Priced on the High Side

Urinal Screen Deodorizer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
45%
2Size-Overall
23%
3Advertised Vs Actual Product
8%
4Functionality-Overall
7%
5Defective Material/Parts
4%

Common Urinal Screen Deodorizer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Urinal Screen Deodorizer 78/100 on Amazon United States — Launch it. The niche generates $1.6M/yr across 52 tracked products. 8 of 15 products launched in the last 360 days are still selling. Search demand moved +6.5% over the last 90 days.
Search demand for Urinal Screen Deodorizer on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.