urinal screen deodorizer
Launch itA $1.6M/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.83avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 432K searches
Review moat
Great299.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.12–$58.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, urinal screen deodorizer is a $1.6M/yr Amazon United States market (432K searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 78/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
urinal screen deodorizer market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 9.3%
- Avg brand age
- 59 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
71
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
33%
Top 20: 73%
Open market
34%
- SPARGOS19%
- TENKAIWICK19%
- Tapix11%
- CHONOVO7%
- LINSIRON6%
- HHXI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top urinal screen deodorizer search terms
- urinal screen deodorizer173K/yr
- urinal cakes92K/yr
- urinal deodorizer34K/yr
- urinal screen41K/yr
- urinal screens28K/yr
- urinal cakes for men bathroom17K/yr
- urinal cake15K/yr
- urinal splash guards9K/yr
- urinal screens for men bathroom9K/yr
- urinal deodorizer screen5K/yr
Top urinal screen deodorizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Urinal Cakes Ocean Breeze Scent Urinal Deodorizing Block Fresh Ocean Scent Urinal Pucks (Case of 12)
Tapix$19.783.7★609 rev
12 Pack Urinal Deodorizer Screen Urinal Cakes with Anti-Splash Filter Odor Protection Urinal Deodorizer for Men Bathroom Airport Office Mall Hotel(Ocean Breeze Scent)
TENKAIWICK$21.824.2★94 rev
Urinal Screen Deodorizer (24 Pack) Urinal Cakes Anti-Splash Odor Protection for Toilets in Bathroom Office Stadiums Schools with Free Gloves - 24pcs Ocean Breeze Scent
SPARGOS$37.674.6★472 rev
48 PACK Urinal Deodorizer Screen with 100 Gloves-3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Four Scents Urinal Mats
TENKAIWICK$41.584.2★407 rev
Urinal Screen Deodorizer 24 Packs Urinal Cakes Bulk Scented Anti-Splash Urinal Mats Deodorizer Fresh Pads for Toilet Bathroom Restaurants Offices Schools Hotels (Ocean Breeze/Lemon/Orange)
CHONOVO$31.844.1★442 rev
Newest
by launch date
HHXI 6 PACK Urinal Deodorizer Screen with 100 Gloves-Individually Wrapped 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets 6 Scents Urinal Mats
HHXI$10.0338 rev
20 Pack Urinal screens deodorizer 3D anti-splash odor protection urinal cakes for men bathroomtoilet splash guard for menfive scents urinal mats (20)
XirBaig$20.2540 rev
Urinal Screen Deodorizer(48 pack) Anti-Splash Urinal Screens Cakes with Long-Lasting Fragrance for Men Toilet Bathroom Airport Office Mall Hotel (24 Blue 24 Orange)
HULAXILOTI$40.6944 rev
48 PACK Urinal Screen Deodorizer 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Long-Lasting Fresh Scents
intera$39.9341 rev
LINSIRON 48 Pack Urinal Deodorizer Screen with 100 Gloves Odor Protection
LINSIRON$38.0347 rev
Trending
90-day click momentum20 Pack Urinal screens deodorizer 3D anti-splash odor protection urinal cakes for men bathroomtoilet splash guard for menfive scents urinal mats (20)
XirBaig$20.254.3★
HHXI 6 PACK Urinal Deodorizer Screen with 100 Gloves-Individually Wrapped 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets 6 Scents Urinal Mats
HHXI$10.034.5★
48 PACK Urinal Screen Deodorizer 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Long-Lasting Fresh Scents
intera$39.934.2★
LINSIRON 48 Pack Urinal Deodorizer Screen with 100 Gloves Odor Protection
LINSIRON$38.033.9★
Urinal Screen Deodorizer(48 pack) Anti-Splash Urinal Screens Cakes with Long-Lasting Fragrance for Men Toilet Bathroom Airport Office Mall Hotel (24 Blue 24 Orange)
HULAXILOTI$40.694.5★
What buyers say about urinal screen deodorizer
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Great value”
“Standard quality”
“Theyre also durable”
“which is very handy”
“What I like most is the universal fit and thoughtful size”
“way less mess”
“They work as advertised”
“The colors are accurate”
“Good construction, good value”
What buyers complain about
“No smell”
“I cannot say that it is long lasting maybe a few days”
“Horrible quality”
“Not Strong enough”
“Priced on the High Side”
“unfortunately this one did not improve things”
“They are a little thinner than other brands”
“not a good fit”
“Doesn't live up to the description shared”
“Plastic grates came broken”
Top return reasons
Common questions
- Is urinal screen deodorizer profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 52 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Launch it (78/100).
- How competitive is the urinal screen deodorizer niche?
- 30 brands and 71 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in urinal screen deodorizer?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
- When does demand for urinal screen deodorizer peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the urinal screen deodorizer niche?
- Listings span $8.12–$58.70; the average listing price is $29.83 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.