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Urinal Screen Deodorizer

Pass

Urinal Screen Deodorizer scores 78 out of 100, a Pass. Shoppers spend $1.6M a year here, search demand grew +6.5% this quarter, and returns run at 0.4% of orders.

Flapen Score
78
78 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +30 vs the category median of 48
Market size
$1.6M/yr432K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
33%top-5 click share · 30 brands · 71 sellers

Flapen Score

Urinal Screen Deodorizer against its category

The dotted line is the Tools & Home Improvement average. Past it, Urinal Screen Deodorizer is stronger. Inside it, weaker.

78Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urinal Screen Deodorizer market on Amazon at a glance

Shoppers on Amazon United States searched for Urinal Screen Deodorizer 432K times last year and spent an estimated $1.6M. The top 5 brands take 63% of clicks. Flapen scores it 78 out of 100, a Pass.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
12.4%
Market size, estimated
$1.6Ma year
Peak month
May1.5× the quietest month
Top search term
urinal screen deodorizer173K searches a year

02 · Price

A sale here is worth $29.83.

Listings sell for $29.83 on average, from $8.12 to $58.70. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $29.83 that is $22K to $30K a year per listing.

Average price
$29.83inside the $15 to $100 sweet spot
Price range
$8.12–$58.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$30K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #43 within Bathroom Fixtures. It carries 300 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
9.3%
Average rank
#43in Bathroom Fixtures
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
300per listing
Listings tracked
52

04 · Newcomers

Amazon counts 8 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
8Amazon's first-year sales bar
Average brand age
59 months

Products

Top Urinal Screen Deodorizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$48K$96K$144K$193K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

71

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

33%

Top 20: 73%

Open market

34%

  • SPARGOS19%
  • TENKAIWICK19%
  • Tapix11%
  • CHONOVO7%
  • LINSIRON6%
  • HHXI4%

Demand

Urinal Screen Deodorizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Urinal Screen Deodorizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urinal screen deodorizer173K/yr
  • urinal cakes92K/yr
  • urinal deodorizer34K/yr
  • urinal screen41K/yr
  • urinal screens28K/yr
  • urinal cakes for men bathroom17K/yr
  • urinal cake15K/yr
  • urinal splash guards9K/yr
  • urinal screens for men bathroom9K/yr
  • urinal deodorizer screen5K/yr

Reviews and returns

What reviews say buyers love and hate about Urinal Screen Deodorizer

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.4%of orders come back
“No smell”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Urinal Screen Deodorizer questions

Answered from the same tracked data.