Red White and Blue Candles

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +375.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+375.9%

Conversion, latest week

4.5%

Market size, estimated

$115Ka year

Peak month

June52.0× the quietest month

Top search term

patriotic candles27K searches a year

Listings sell for $21.83 on average, from $5.81 to $79.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.83 that is $0 to $2K a year per listing.

Average price

$21.83inside the $15 to $100 sweet spot

Price range

$5.81–$79.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #689 within Novelty Lighting. It carries 95 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

95%

Out of stock, average day

12.8%

Average rank

#689in Novelty Lighting

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

95per listing

Listings tracked

128

71 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

71

Successful launches

13Amazon's first-year sales bar

Average brand age

28 months