red white and blue candles
Worth a lookShows demand growing +375.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+375.9%90-day search growth — must beat 0% to launch
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible94.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.83avg listing price — sweet spot $15–$100
Price range
Great$5.81–$79.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$115K$115K/yr · 117K searches
According to Flapen's Amazon United States niche tracking, red white and blue candles is a $115K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 80/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red white and blue candles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #689
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 96%
- Out of stock
- 12.8%
- Avg brand age
- 28 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
61 falling
Sellers
68
Top-5 brand share
29%
Top 20: 69%
Top-5 click share
14%
Top 20: 41%
Open market
67%
- Conelist8%
- AFINETH7%
- JOIONE6%
- ONEIHOMM5%
- LCZLUMIPRO4%
- Velsyn4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +375.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 52.0×
Top red white and blue candles search terms
- patriotic candles27K/yr
- 4th of july candles21K/yr
- red white and blue candles22K/yr
- red white blue candles11K/yr
- fourth of july candles8K/yr
- patriotic candle8K/yr
- 4th of july candle5K/yr
- patriotic flameless candles6K/yr
- red white and blue candle4K/yr
- patriotic candles flameless4K/yr
Top red white and blue candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AFINETH Patriotic Red White and Blue Star Candles Real Wax 4th of July Led Candles Flickering Flameless Candles with Remote Memorial Day Flameless Pillar Candles for Patriotic Holiday Decor
AFINETH$23.084.6★266 rev
Velsyn Flameless LED Candles 3 Patriotic Americana Pillar Candles Timer Remote Ready Stars Design for July 4th Memorial Day
Velsyn$24.764.7★136 rev
Wondise Patriotic Candles Outdoor Waterproof Flameless Candle with Remote & Timer 4th of July Battery Operated 3D Wick LED Pillar Flag Candles for Independence Day Home Decor
Wondise$21.354.6★105 rev
Sweet Water Decor Patriotic Candle Smells Like Stars and Stripes 4th of July Decoration Apple Maple Bourbon Scented Non-Toxic Soy Wax Candle 9oz Glass Jar 40 Hour Burn Time Poured in the USA
Sweet Water Decor$19.034.4★88 rev
JOIONE Patriotic Flameless Pillar Candles with Remote 3 Pack Home Decor
JOIONE$34.034.7★151 rev
Newest
by launch date
RIZOOCE America 250 Merchandise - 1776-2026 250th Anniversary USA Patriotic Candles Gifts for Men Women Veterans Dad Grandpa & Brother Labor Day Party & Patriotic Table Decorations
RIZOOCE$17.0037 rev
Set of 3 Celebration Hurricanes Red White and Blue Firework Lanterns
liaoji$33.4921 rev
Sweet Water Decor Patriotic Candle Smells Like Stars and Stripes 4th of July Decoration Apple Maple Bourbon Scented Non-Toxic Soy Wax Candle 9oz Glass Jar 40 Hour Burn Time Poured in the USA
Sweet Water Decor$19.0388 rev
LCZLUMIPRO 6 Pcs Patriotic Flameless Taper Candles Glitter Red White and Blue Star Candles for 4th of July 250th Anniversary of Independence Day Home Party Decor Battery Operated LED Candlesticks
LCZLUMIPRO$18.1265 rev
Conelist Set of 3 Red White Blue Pillar Candles 4th of July Patriotic Star Pillar Candles 250th Anniversary Memorial Day Gifts for Independence Day Party Decorations Table Home Party Decor(Star)
Conelist$32.514 rev
Trending
90-day click momentumLCZLUMIPRO 6 Pcs Patriotic Flameless Taper Candles Glitter Red White and Blue Star Candles for 4th of July 250th Anniversary of Independence Day Home Party Decor Battery Operated LED Candlesticks
LCZLUMIPRO$18.124.4★
RIZOOCE America 250 Merchandise - 1776-2026 250th Anniversary USA Patriotic Candles Gifts for Men Women Veterans Dad Grandpa & Brother Labor Day Party & Patriotic Table Decorations
RIZOOCE$17.004.2★
LCZLUMIPRO 3 Pack Star Shaped 4th of July Flameless Candles Red White and Blue Patriotic Battery Operated LED Candles Decorative Pillar Candles for Independence Day Home Party Decor
LCZLUMIPRO$27.324.3★
Sweet Water Decor Patriotic Candle Smells Like Stars and Stripes 4th of July Decoration Apple Maple Bourbon Scented Non-Toxic Soy Wax Candle 9oz Glass Jar 40 Hour Burn Time Poured in the USA
Sweet Water Decor$19.034.4★
4th of July Patriotic Flameless Candles Red White Blue Real Wax Pillar Candle Battery Operated LED Flickering Candle with Remote & Timer for 250th Anniversary Independence Day Home Party Decor
SUNSET HOME$15.604.7★
What buyers say about red white and blue candles
What buyers praise and complain about, mined from review topics.What buyers love
“Love the sparkle”
“Bright colors”
“Excellent product”
“Good value”
“As advertised”
“Great Scent”
“The remote works well”
“They are genuinely charming — decorative pieces that you would be proud to display rather than just functional props”
“Love that it has a timer Great price very happy with this purchase”
“Each one has its own shape and style, which makes the whole set feel extra special”
What buyers complain about
“Poor quality control”
“So small”
“the red one doesnt work”
“One of the candles has a broken battery spot”
“Not really worth the price”
“The colors were really faded”
“Not as advertised”
“It smells artificial like a bathroom room cleaner”
“One of the candles has a broken battery spot”
“I love them just wish they had automatic timers”
Top return reasons
Common questions
- Is red white and blue candles profitable to sell on Amazon United States?
- The niche generates $115K/yr across 128 tracked products. 13 of 71 products launched in the last 360 days are still selling. 90-day search growth is +375.9%. Flapen's verdict: Worth a look (80/100).
- How competitive is the red white and blue candles niche?
- 61 brands and 68 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in red white and blue candles?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 0.7%.
- When does demand for red white and blue candles peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 52.0× the quietest.
- What does it cost to enter the red white and blue candles niche?
- Listings span $5.81–$79.24; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.