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Flag Spotlight

Pass

Flag Spotlight scores 72 out of 100, a Pass. Shoppers spend $34K a year here, search demand grew +347.8% this quarter, and returns run at 2.2% of orders.

Flapen Score
72
72 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +24 vs the category median of 48
Market size
$34K/yr23K searches / yr
90-day growth
+347.8%search demand this quarter
Competition
32%top-5 click share · 55 brands · 77 sellers

Flapen Score

Flag Spotlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Flag Spotlight is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flag Spotlight market on Amazon at a glance

Shoppers on Amazon United States searched for Flag Spotlight 23K times last year and spent an estimated $34K. The top 5 brands take 35% of clicks. Flapen scores it 72 out of 100, a Pass.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +347.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+347.8%
Conversion, latest week
5.4%
Market size, estimated
$34Ka year
Top search term
flag solar lights9K searches a year

02 · Price

A sale here is worth $27.51.

Listings sell for $27.51 on average, from $13.57 to $63.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.51 that is $0 to $3K a year per listing.

Average price
$27.51inside the $15 to $100 sweet spot
Price range
$13.57–$63.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #221 within Landscape Lighting. It carries 3,020 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
81%
Out of stock, average day
4.0%
Average rank
#221in Landscape Lighting
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
3,020per listing
Listings tracked
64

04 · Newcomers

Amazon counts 19 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
19Amazon's first-year sales bar
Average brand age
30 months

Products

Top Flag Spotlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

77

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

32%

Top 20: 65%

Open market

60%

  • X-GiftKey9%
  • SUNVIE8%
  • FALOVE8%
  • Little Joke5%
  • InnoGear5%
  • TOVEENEN5%

Search terms

Top Flag Spotlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flag solar lights9K/yr
  • flag spotlight10K/yr
  • led flag light4K/yr

Reviews and returns

What reviews say buyers love and hate about Flag Spotlight

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Much smaller”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Flag Spotlight questions

Answered from the same tracked data.