Solar Fairy Lights

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

+64.6%

Conversion, latest week

2.4%

Market size, estimated

$3.5Ma year

Peak month

June8.1× the quietest month

Top search term

solar lanterns outdoor waterproof1.5M searches a year

Listings sell for $28.31 on average, from $6.34 to $135.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 500 to 750 of them. At $28.31 that is $14K to $21K a year per listing.

Average price

$28.31inside the $15 to $100 sweet spot

Price range

$6.34–$135.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

2.9%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #100 within Lanterns. It carries 3,411 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#100in Lanterns

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,411per listing

Listings tracked

135

39 products launched here in the last 12 months. 39 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

39

Successful launches

39Amazon's first-year sales bar

Average brand age

33 months