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Zukes Hip Action Dog Treats

Fail

The top 5 brands take 100% of clicks, so Zukes Hip Action Dog Treats is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$58K/yr14K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
82%top-5 click share · 3 brands · 16 sellers

Flapen Score

Zukes Hip Action Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Zukes Hip Action Dog Treats is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zukes Hip Action Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Zukes Hip Action Dog Treats 14K times last year and spent an estimated $58K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
17.5%
Market size, estimated
$58Ka year
Peak month
December1.4× the quietest month
Top search term
zukes hip and joint dog treats13K searches a year

02 · Price

A sale here is worth $23.65.

Listings sell for $23.65 on average, from $9.71 to $56.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.65 that is $2K to $6K a year per listing.

Average price
$23.65inside the $15 to $100 sweet spot
Price range
$9.71–$56.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,810 within Treats. It carries 346 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,810in Treats
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
346per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Zukes Hip Action Dog Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Merrick53%
  • Zuke's40%
  • Pet Faves6%

Demand

Zukes Hip Action Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Zukes Hip Action Dog Treats

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pet Friendly”
33%of negative reviews mention “Hard Feel”
<0.1%of orders come back, a rate Amazon rounds to zero
“The treats are brick hard”
A buyer, on “Hard Feel”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Zukes Hip Action Dog Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data