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Zoo Med 100 Watt Basking Bulb

Fail

The top 5 brands take 97% of clicks, so Zoo Med 100 Watt Basking Bulb is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$103K/yr96K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
44%top-5 click share · 8 brands · 91 sellers

Flapen Score

Zoo Med 100 Watt Basking Bulb against its category

The dotted line is the Pet Supplies average. Past it, Zoo Med 100 Watt Basking Bulb is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zoo Med 100 Watt Basking Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Zoo Med 100 Watt Basking Bulb 96K times last year and spent an estimated $103K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
3.5%
Market size, estimated
$103Ka year
Peak month
November2.1× the quietest month
Top search term
zoo med50K searches a year

02 · Price

A sale here is worth $30.47.

Listings sell for $30.47 on average, from $2.89 to $255.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.47 that is $3K to $8K a year per listing.

Average price
$30.47inside the $15 to $100 sweet spot
Price range
$2.89–$255.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Reptiles & Amphibians. It carries 1,942 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#74in Reptiles & Amphibians
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,942per listing
Listings tracked
40

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Zoo Med 100 Watt Basking Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

91

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

2%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Zoo Med 100 Watt Basking Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Zoo Med 100 Watt Basking Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoo med50K/yr
  • zoomed21K/yr
  • zoo med basking bulb13K/yr
  • zoo med heat bulb3K/yr
  • repti basking spot lamp 100w2K/yr
  • zoo med 100 watt basking bulb2K/yr
  • zoomed basking bulb3K/yr
  • zoomed 100 watt basking bulb822/yr

Reviews and returns

What reviews say buyers love and hate about Zoo Med 100 Watt Basking Bulb

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Durability”
0.9%of orders come back
“Did not last”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zoo Med 100 Watt Basking Bulb questions

Answered from the same tracked data.