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Yunnan Baiyao

strong incumbent ratings (4.6★) — Yunnan Baiyao doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51

Market size 25Growth 27Conversion 30Competition 55Returns 87Price range 86Avg price 95Brand share 67Review moat 72Quality gap 23
This niche Category average · 3,978 niches

Is Yunnan Baiyao profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yunnan Baiyao is a $100K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 49/100.

Yunnan Baiyao: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.6% over the last 90 days and 2.4% of searches end in a purchase.

$100K

revenue / yr

Units sold / yr3K
Search volume / yr+1.6%116K
Conversion rate2.4%
Avg price$35.47

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers14 · 19
Top-5 product click share52%
Open market35%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement100%
New entrants (1y)9· 5 succeeded
Avg rating4.6★
Avg reviews633

Top Yunnan Baiyao products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

19

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

29%

  • WOMRICH20%
  • torramyzil16%
  • E Mei Shan13%
  • Alltripal9%
  • Happy Saffron Plus6%
  • Zhizaiql6%

Yunnan Baiyao demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR2.4%Products18Brands14Top 5 Brands65%OOS Rate7.5%Rating4.6★Reviews633Avg BSR#357
3K2KAug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Yunnan Baiyao search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yunnan baiyao97K/yr
  • yunnan baiyao capsules11K/yr
  • yunnan baiyao capsule8K/yr

What reviews say buyers love and hate about Yunnan Baiyao

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall13%

Excellent product

Adhesion/Stickiness12%

Super sticky

Advertised Vs Actual Product8%

Works as advertised

Efficiency7%

Works great, stays on

Ease Of Use7%

easy to handle

What buyers complain about

68% of reviews
Ease Of Chewing/Swallowing16%

This product claims to be no chew

Functionality-Overall14%

Did not work for my dog

Taste-Overall9%

Does taste horrible

Smell6%

These smell terrible

Adhesion/Stickiness6%

doesnt stick very good

Yunnan Baiyao return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
32%
2Functionality-Overall
16%
3Advertised Vs Actual Product
14%
4Size-Overall
11%
5Value For Money
6%

Common Yunnan Baiyao questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yunnan Baiyao 49/100 on Amazon United States — Skip it. The niche generates $100K/yr across 18 tracked products. 5 of 9 products launched in the last 360 days are still selling. Search demand moved +1.6% over the last 90 days.
Yunnan Baiyao buyers on Amazon United States complain most about Ease Of Chewing/Swallowing, Functionality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 1.4%.