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Yesterdays News Cat Litter

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Yesterdays News Cat Litter is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$487K/yr296K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
95%top-5 click share · 4 brands · 17 sellers

Flapen Score

Yesterdays News Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Yesterdays News Cat Litter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yesterdays News Cat Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Yesterdays News Cat Litter 296K times last year and spent an estimated $487K. All 4 brands take every click. Demand peaks in May–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $487K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
8.8%
Market size, estimated
$487Ka year
Peak month
May2.7× the quietest month
Top search term
paper cat litter42K searches a year

02 · Price

A sale here is worth $18.63.

Listings sell for $18.63 on average, from $8.89 to $34.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $18.63 that is $56K to $75K a year per listing.

Average price
$18.63inside the $15 to $100 sweet spot
Price range
$8.89–$34.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$56K–$75K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #69 within Litter & Housebreaking. It carries 3,522 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
2.1%
Average rank
#69in Litter & Housebreaking
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,522per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Yesterdays News Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Yesterdays News Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Yesterdays News Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper cat litter42K/yr
  • yesterdays news cat litter40K/yr
  • paper pellet cat litter30K/yr
  • paper litter31K/yr
  • paper litter for cats21K/yr
  • fresh news cat litter20K/yr
  • paper pellet litter19K/yr
  • yesterdays news9K/yr
  • dog litter pellets11K/yr
  • paper pellets9K/yr

Reviews and returns

What reviews say buyers love and hate about Yesterdays News Cat Litter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.4%of orders come back
“It has a very obnoxious odor”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Yesterdays News Cat Litter questions

Answered from the same tracked data.