Yesterdays News Cat Litter
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Yesterdays News Cat Litter is a Maybe.
- Flapen Score
- 51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median51
- Market size
- $487K/yr296K searches / yr
- 90-day growth
- +15.0%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 17 sellers
Flapen Score
Yesterdays News Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Yesterdays News Cat Litter is stronger. Inside it, weaker.
Market
The Yesterdays News Cat Litter market on Amazon at a glance
Shoppers on Amazon United States searched for Yesterdays News Cat Litter 296K times last year and spent an estimated $487K. All 4 brands take every click. Demand peaks in May–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $487K a year.
- Searches, last 12 months
- 296K
- Growth, 90 days vs prior 90
- +15.0%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $487Ka year
- Peak month
- May2.7× the quietest month
- Top search term
- paper cat litter42K searches a year
02 · Price
A sale here is worth $18.63.
Listings sell for $18.63 on average, from $8.89 to $34.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $18.63 that is $56K to $75K a year per listing.
- Average price
- $18.63inside the $15 to $100 sweet spot
- Price range
- $8.89–$34.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $56K–$75K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #69 within Litter & Housebreaking. It carries 3,522 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 2.1%
- Average rank
- #69in Litter & Housebreaking
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 3,522per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Yesterdays News Cat Litter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fresh News Recycled Paper Original Pellet Cat Litter 25 Pound Non-Clumping Unscented Made in USA
- Price
- $21.95
- Rating
- 4.3/5
- Reviews
- 9,210
- Age
- 16y ago

Fresh News Recycled Paper Original Pellet Cat Litter 12 Pound Non-Clumping Unscented Made in USA
- Price
- $13.19
- Rating
- 4.3/5
- Reviews
- 9,210
- Age
- 16y ago

Fresh News Recycled Paper Multi-Cat Pellet Non-Clumping Paper Cat Litter 25 Pound 2X Odor Control Made in USA
- Price
- $23.36
- Rating
- 4.3/5
- Reviews
- 746
- Age
- 4y ago

Natures Logic 100% Natural Pine Pellet Cat Litter - 100% Ponderosa Pine Dust-Free Unscented Biodegradable - Safe for Cats Kittens Reptiles & Small Pets - Highly Absorbent - 12 lb Bag
- Price
- $12.50
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 15y ago

Fresh News Recycled Paper Small Animal Litter Bedding 10 Liters Packaging May Vary
- Price
- $8.89
- Rating
- 4.6/5
- Reviews
- 2,118
- Age
- 12y ago
Trending
estimated 90-day click momentum
Fresh News Recycled Paper Small Animal Litter Bedding 10 Liters Packaging May Vary
- Price
- $8.89
- Rating
- 4.6/5
- Reviews
- 2,118
- Age
- 12y ago

Natures Logic 100% Natural Pine Pellet Cat Litter - 100% Ponderosa Pine Dust-Free Unscented Biodegradable - Safe for Cats Kittens Reptiles & Small Pets - Highly Absorbent - 12 lb Bag
- Price
- $12.50
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 15y ago

Fresh News Recycled Paper Original Pellet Cat Litter 25 Pound Non-Clumping Unscented Made in USA
- Price
- $21.95
- Rating
- 4.3/5
- Reviews
- 9,210
- Age
- 16y ago

Small Pet Select Recycled Pelleted Paper Cat Litter Kitty Litter Non Clumping Pellets for Cats for Use with Litter Box Non Tracking Low Dust Made in USA 20lb
- Price
- $34.24
- Rating
- 4.1/5
- Reviews
- 352
- Age
- 5y ago

Fresh News Recycled Paper Original Pellet Cat Litter 12 Pound Non-Clumping Unscented Made in USA
- Price
- $13.19
- Rating
- 4.3/5
- Reviews
- 9,210
- Age
- 16y ago
Newest
by launch date
Fresh News Recycled Paper Multi-Cat Pellet Non-Clumping Paper Cat Litter 25 Pound 2X Odor Control Made in USA
- Price
- $23.36
- Rating
- 4.3/5
- Reviews
- 746
- Age
- 4y ago

Small Pet Select Recycled Pelleted Paper Cat Litter Kitty Litter Non Clumping Pellets for Cats for Use with Litter Box Non Tracking Low Dust Made in USA 20lb
- Price
- $34.24
- Rating
- 4.1/5
- Reviews
- 352
- Age
- 5y ago

So Phresh by Petco Paper Pellets Small Animal Litter 10 lbs.
- Price
- $16.28
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 10y ago

Fresh News Recycled Paper Small Animal Litter Bedding 10 Liters Packaging May Vary
- Price
- $8.89
- Rating
- 4.6/5
- Reviews
- 2,118
- Age
- 12y ago

Natures Logic 100% Natural Pine Pellet Cat Litter - 100% Ponderosa Pine Dust-Free Unscented Biodegradable - Safe for Cats Kittens Reptiles & Small Pets - Highly Absorbent - 12 lb Bag
- Price
- $12.50
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Fresh News89%
- NATURE'S LOGIC6%
- Small Pet Select3%
- SO PHRESH3%
- Open — no brand owns it (0%)
Demand
Yesterdays News Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Yesterdays News Cat Litter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper cat litter42K/yr
- yesterdays news cat litter40K/yr
- paper pellet cat litter30K/yr
- paper litter31K/yr
- paper litter for cats21K/yr
- fresh news cat litter20K/yr
- paper pellet litter19K/yr
- yesterdays news9K/yr
- dog litter pellets11K/yr
- paper pellets9K/yr
Reviews and returns
What reviews say buyers love and hate about Yesterdays News Cat Litter
We read the reviews and the return reasons for every product selling here.
“It has a very obnoxious odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yesterdays News Cat Litter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









