Skip to content

Xxs Dog Sweater

Fail

Demand is soft, at -82.7% this quarter, so Xxs Dog Sweater is a Fail.

Flapen Score
29
29 / 100
Ranks 3,876 of 3,978 Pet Supplies niches · −22 vs the category median of 51
Market size
$13K/yr91K searches / yr
90-day growth
-82.7%search demand this quarter
Competition
40%top-5 click share · 14 brands · 18 sellers

Flapen Score

Xxs Dog Sweater against its category

The dotted line is the Pet Supplies average. Past it, Xxs Dog Sweater is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xxs Dog Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Xxs Dog Sweater 91K times last year and spent an estimated $13K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -82.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-82.7%
Conversion, latest week
1.3%
Market size, estimated
$13Ka year
Peak month
December40.3× the quietest month
Top search term
xxs dog sweater72K searches a year

02 · Price

A sale here is worth $10.79.

Listings sell for $10.79 on average, from $6.73 to $16.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.79 that is $0 to $1K a year per listing.

Average price
$10.79under the $15 to $100 sweet spot
Price range
$6.73–$16.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #43 within Apparel & Accessories. It carries 3,277 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#43in Apparel & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,277per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Xxs Dog Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 87%

Open market

16%

  • Brand 124%
  • Brand 221%
  • Brand 314%
  • Brand 413%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 16%)

Demand

Xxs Dog Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 40.3×

Search terms

Top Xxs Dog Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xxs dog sweater72K/yr
  • xxsmall dog sweater10K/yr
  • dog sweater xxs6K/yr
  • puppy sweater xxs3K/yr

Reviews and returns

What reviews say buyers love and hate about Xxs Dog Sweater

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Size-Overall”
59%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Really small”
A buyer, on “Size-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Xxs Dog Sweater questions

Answered from the same tracked data.