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X Pens for Dogs

Fail

The average product has 22,385 reviews to catch up to, so X Pens for Dogs is a Fail.

Flapen Score
37
37 / 100
Ranks 3,590 of 3,978 Pet Supplies niches · −14 vs the category median of 51
Market size
$84K/yr78K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
55%top-5 click share · 12 brands · 21 sellers

Flapen Score

X Pens for Dogs against its category

The dotted line is the Pet Supplies average. Past it, X Pens for Dogs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The X Pens for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for X Pens for Dogs 78K times last year and spent an estimated $84K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
1.7%
Market size, estimated
$84Ka year
Top search term
x pens for dogs32K searches a year

02 · Price

A sale here is worth $61.71.

Listings sell for $61.71 on average, from $27.81 to $137.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $61.71 that is $0 to $6K a year per listing.

Average price
$61.71inside the $15 to $100 sweet spot
Price range
$27.81–$137.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Crates, Houses & Pens. It carries 22,385 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#46in Crates, Houses & Pens
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
22,385per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top X Pens for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

21

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 93%

Open market

11%

  • Amazon Basics31%
  • MidWest Homes for Pets23%
  • FXW22%
  • PETMAKER6%
  • FDW3%
  • PETIME3%
  • Open — no brand owns it (6 brands, 11%)

Search terms

Top X Pens for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • x pens for dogs32K/yr
  • dog x pen8K/yr
  • ex pens for dogs9K/yr
  • x pen for dogs6K/yr
  • dog xpen4K/yr
  • ex pen5K/yr
  • x-pen for dogs4K/yr
  • wire dog pen3K/yr
  • x-pens for dogs3K/yr
  • dog xpen indoor2K/yr

Reviews and returns

What reviews say buyers love and hate about X Pens for Dogs

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Strength”
6.6%of orders come back
“Not sturdy”
A buyer, on “Strength”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common X Pens for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data