- Flapen Score
- 43 / 100Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 5143
- Market size
- $46K/yr10K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 67%top-5 click share · 2 brands · 4 sellers
Flapen Score
Wufers against its category
The dotted line is the Pet Supplies average. Past it, Wufers is stronger. Inside it, weaker.
Market
The Wufers market on Amazon at a glance
Shoppers on Amazon United States searched for Wufers 10K times last year and spent an estimated $46K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 16.1% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 16.1%
- Market size, estimated
- $46Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- wufers dog cookies6K searches a year
02 · Price
A sale here is worth $28.72.
Listings sell for $28.72 on average, from $8.88 to $44.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.72 that is $0 to $3K a year per listing.
- Average price
- $28.72inside the $15 to $100 sweet spot
- Price range
- $8.88–$44.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #2,737 within Treats. It carries 399 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 35.9%
- Average rank
- #2,737in Treats
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 399per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Wufers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wufers Birthday Endless Bones Dog Treat Platter (2 Pack) 50+ Gourmet Soft-Baked Dog Cookies Bulk Dog Birthday Party Treats & Bakery Dog Treat Variety Made in North America
- Price
- $29.83
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5y ago

Wufers Pawliday Gourmet Cookie Dog Treats (Sprinkled Bone Platter - Blue)
- Price
- $21.60
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Wufers Birthday Boy Cookie Box | Gifts for Dogs | Gourmet-Decorated Treats | Made with Locally Sourced Ingredients (Blue - Birthday Boy)
- Price
- $41.09
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 6y ago

Wufers Birthday Boy Cookie Box | Gifts for Dogs | Gourmet-Decorated Treats | Made with Locally Sourced Ingredients (Red - Birthday Girl)
- Price
- $40.58
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 6y ago

Wufers Dog Treat Gourmet Cookie Boxes | Handmade Hand-Decorated Dog Gifts | Made with Locally Sourced Ingredients (Cozy Fall)
- Price
- $29.64
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 1y ago
Trending
estimated 90-day click momentum
Wufers Woof It Down Frosty Pint & Hot Wing Dog Treats 2 Pack Decorated Soft-Baked Dog Cookies Funny Dog Treat Gift Made in North America
- Price
- $8.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Wufers Birthday Endless Bones Dog Treat Platter (2 Pack) 50+ Gourmet Soft-Baked Dog Cookies Bulk Dog Birthday Party Treats & Bakery Dog Treat Variety Made in North America
- Price
- $29.83
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5y ago

Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Baked 8-Piece Cookie Cake for Dogs Made in North America (Blue - Birthday Cake)
- Price
- $19.93
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 4mo ago

Wufers Birthday Boy Cookie Box | Gifts for Dogs | Gourmet-Decorated Treats | Made with Locally Sourced Ingredients (Blue - Birthday Boy)
- Price
- $41.09
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 6y ago

Wufers Decorated Dog Cookies (I Dig You)
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 5mo ago
Newest
by launch date
Wufers Woof It Down Frosty Pint & Hot Wing Dog Treats 2 Pack Decorated Soft-Baked Dog Cookies Funny Dog Treat Gift Made in North America
- Price
- $8.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Baked 8-Piece Cookie Cake for Dogs Made in North America (Blue - Birthday Cake)
- Price
- $19.93
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 4mo ago

Wufers Decorated Dog Cookies (Woof U B Mine)
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

Wufers Decorated Dog Cookies (I Dig You)
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 5mo ago

Wufers Pawliday Gourmet Cookie Dog Treats (Sprinkled Bone Platter - Red)
- Price
- $21.32
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 rising
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- WÜFERS96%
- WUFERS4%
Demand
Wufers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Reviews and returns
What reviews say buyers love and hate about Wufers
We read the reviews and the return reasons for every product selling here.
“ROCK HARD”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wufers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









