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Wood Cat Litter

Pass

Wood Cat Litter scores 68 out of 100, a Pass. Shoppers spend an estimated $2.6M a year here, search demand grew +26.5% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 51
Market size
$2.6M/yr977K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
63%top-5 click share · 10 brands · 46 sellers

Flapen Score

Wood Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Wood Cat Litter is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Cat Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Cat Litter 977K times last year and spent an estimated $2.6M. The top 5 brands take 87% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 977K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
977K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
10.4%
Market size, estimated
$2.6Ma year
Peak month
June1.2× the quietest month
Top search term
catalyst cat litter136K searches a year

02 · Price

A sale here is worth $25.86.

Listings sell for $25.86 on average, from $10.54 to $58.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $25.86 that is $103K to $129K a year per listing.

Average price
$25.86inside the $15 to $100 sweet spot
Price range
$10.54–$58.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$103K–$129K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #78 within Litter & Housebreaking. It carries 5,521 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
1.8%
Average rank
#78in Litter & Housebreaking
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
5,521per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Wood Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

46

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Brand 128%
  • Brand 223%
  • Brand 317%
  • Brand 414%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 8%)

Demand

Wood Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Wood Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catalyst cat litter136K/yr
  • okocat cat litter171K/yr
  • pine pellet cat litter128K/yr
  • feline pine80K/yr
  • pine litter84K/yr
  • pine cat litter65K/yr
  • feline pine cat litter81K/yr
  • pine litter for cats36K/yr
  • pine pellet litter21K/yr
  • okocat28K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Cat Litter

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.2%of orders come back
“Horrible smell”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wood Cat Litter questions

Answered from the same tracked data.