Wishbone Dog Chew

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

7.9%

Market size, estimated

$185Ka year

Peak month

December3.2× the quietest month

Top search term

nylabone power chew37K searches a year

Listings sell for $11.08 on average, from $3.86 to $29.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.08 that is $1K to $3K a year per listing.

Average price

$11.08under the $15 to $100 sweet spot

Price range

$3.86–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #70 within Toys. It carries 21,039 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#70in Toys

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

21,039per listing

Listings tracked

61

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months