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Wild Rabbit Food

Fail

The top 5 brands take 100% of clicks, so Wild Rabbit Food is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$53K/yr43K searches / yr
90-day growth
+56.4%search demand this quarter
Competition
81%top-5 click share · 5 brands · 23 sellers

Flapen Score

Wild Rabbit Food against its category

The dotted line is the Pet Supplies average. Past it, Wild Rabbit Food is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wild Rabbit Food market on Amazon at a glance

Shoppers on Amazon United States searched for Wild Rabbit Food 43K times last year and spent an estimated $53K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+56.4%
Conversion, latest week
12.3%
Market size, estimated
$53Ka year
Peak month
June3.8× the quietest month
Top search term
wild rabbit food23K searches a year

02 · Price

A sale here is worth $9.98.

Listings sell for $9.98 on average, from $3.18 to $18.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.98 that is $2K to $5K a year per listing.

Average price
$9.98under the $15 to $100 sweet spot
Price range
$3.18–$18.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Small Animals. It carries 7,085 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Small Animals
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
7,085per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Wild Rabbit Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Wild Rabbit Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top Wild Rabbit Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wild rabbit food23K/yr
  • wild rabbit food outdoor15K/yr
  • wild bunny food5K/yr

Reviews and returns

What reviews say buyers love and hate about Wild Rabbit Food

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“I personally think its overpriced”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wild Rabbit Food questions

Answered from the same tracked data.