Skip to content

Wholesomes Dog Treats

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Wholesomes Dog Treats is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$45K/yr31K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
42%top-5 click share · 6 brands · 57 sellers

Flapen Score

Wholesomes Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Wholesomes Dog Treats is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wholesomes Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Wholesomes Dog Treats 31K times last year and spent an estimated $45K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
7.3%
Market size, estimated
$45Ka year
Peak month
November3.3× the quietest month
Top search term
wholesomes dog treats9K searches a year

02 · Price

A sale here is worth $20.02.

Listings sell for $20.02 on average, from $7.95 to $50.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.02 that is $0 to $2K a year per listing.

Average price
$20.02inside the $15 to $100 sweet spot
Price range
$7.95–$50.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,641 within Treats. It carries 1,275 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#1,641in Treats
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,275per listing
Listings tracked
37

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
99 months

Products

Top Wholesomes Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

57

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

0%

  • Brand 151%
  • Brand 238%
  • Brand 38%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Wholesomes Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Wholesomes Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wholesomes dog treats9K/yr
  • wholesome pride dog treats6K/yr
  • wholesome dog treats6K/yr
  • wholesome rewards dog treats4K/yr
  • wholesome pride sweet potato dog treats6K/yr

Reviews and returns

What reviews say buyers love and hate about Wholesomes Dog Treats

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They are large”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wholesomes Dog Treats questions

Answered from the same tracked data.