wholesomes dog treats
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Price range
Great$7.95–$50.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,275.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 31K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wholesomes dog treats is a $45K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
wholesomes dog treats market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 7.3%
- Avg BSR
- #1,641
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 49%
- Out of stock
- 0.0%
- Avg brand age
- 99 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
57
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
0%
- Wholesome Pride51%
- Wholesomes38%
- SPORTMiX8%
- Old Mother Hubbard1%
- HEALTHFULS1%
- Amazon Basics1%
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — -10.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Top wholesomes dog treats search terms
- wholesomes dog treats9K/yr
- wholesome pride dog treats6K/yr
- wholesome dog treats6K/yr
- wholesome rewards dog treats4K/yr
- wholesome pride sweet potato dog treats6K/yr
Top wholesomes dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wholesome Pride Natures Biscuits Pumpkin Dog Treats Crunchy All-Natural Bone-Shaped Snacks Limited Ingredient Dogs & Puppies 16 oz
Wholesome Pride$8.814.5★306 rev
Wholesomes Rewards Medium Original Biscuit Dog Treats 3 lb
Wholesomes$14.244.4★4 rev
Wholesome Pride Healthy Sweet Potato Chews Sensitive Stomach Dog Treats No Preservatives Single-Ingredient No Grain 16 oz
Wholesome Pride$16.144.0★9,395 rev
Wholesome Pride Banana Bites Dog Treats 2-Ingredient Banana Chips for Dogs Grain-Free Banana & Coconut Oil 16 oz
Wholesome Pride$14.634.6★299 rev
Wholesomes Original Rewards Puppy Original 20 lb
Wholesomes$50.414.7★29 rev
Newest
by launch date
Wholesome Pride Freeze-Dried Trail Treats for Dogs Beef Liver with Vegetables Limited Ingredient Made Without Grain Training Reward or Topper 3 oz
Wholesome Pride$8.8716 rev
Wholesome Pride Natures Pure Creamy Dog Treats Squeezable Lickable Treat & Topper 1.4 oz Pouches 8-Count 4-Flavor Variety Pack
Wholesome Pride$11.4831 rev
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
Amazon Basics$8.391,374 rev
Wholesome Pride Natures Biscuits Pumpkin Dog Treats Crunchy All-Natural Bone-Shaped Snacks Limited Ingredient Dogs & Puppies 16 oz
Wholesome Pride$8.81306 rev
Wholesome Pride Natures Biscuits Dog Treats - Crunchy Natural Limited Ingredient Grain-Inclusive Recipe with FiberRich Sweet Potato - Mini Bone-Shaped Treats for Dogs - 16 oz Bag
Wholesome Pride$7.95190 rev
Trending
90-day click momentumWholesome Pride Freeze-Dried Trail Treats for Dogs Beef Liver with Vegetables Limited Ingredient Made Without Grain Training Reward or Topper 3 oz
Wholesome Pride$8.874.5★
Wholesomes Gourmet Rewards Smoky Bites 3 lb
Wholesomes$14.684.8★
Wholesome Pride Natures Pure Creamy Dog Treats Squeezable Lickable Treat & Topper 1.4 oz Pouches 8-Count 4-Flavor Variety Pack
Wholesome Pride$11.484.5★
Wholesomes Rewards Medium Variety Biscuit Dog Treats 3 lb
Wholesomes$13.294.7★
Wholesomes Gourmet Rewards Lite Bites 20 lb
Wholesomes$43.214.1★
What buyers say about wholesomes dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Good for my dog”
“Cheap Price”
“Good treat/snack”
“The pieces looked good”
“easy to chew”
“I love the size”
“quality ingredients”
“They look good and smell fresh”
“Apparently the flavor is awesome”
“Dogs enjoy”
What buyers complain about
“They are large”
“Hard as a rock”
“started chewing away”
“Bad quality”
“Causes my dog diarrhea”
“Misleading advertisement”
“These are not fully dry”
“Horrible Smell”
“But theyre so expensive”
“Dog Didn't Even Taste It”
Top return reasons
Common questions
- Is wholesomes dog treats profitable to sell on Amazon United States?
- The niche generates $45K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the wholesomes dog treats niche?
- 6 brands and 57 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in wholesomes dog treats?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for wholesomes dog treats peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.3× the quietest.
- What does it cost to enter the wholesomes dog treats niche?
- Listings span $7.95–$50.41; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 1,275 reviews — the moat a new listing must climb.