Whole Paws

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

18.4%

Market size, estimated

$180Ka year

Peak month

January1.4× the quietest month

Top search term

whole paws cat food38K searches a year

Listings sell for $7.85 on average, from $1.01 to $28.41. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $7.85 that is $12K to $16K a year per listing.

Average price

$7.85under the $15 to $100 sweet spot

Price range

$1.01–$28.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$12K–$16K

Returns

0.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #865 within Food. It carries 631 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#865in Food

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

631per listing

Listings tracked

33

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months