White on White Dog Shampoo
FailThe top 5 brands take 100% of clicks, so White on White Dog Shampoo is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $288K/yr107K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 9 sellers
Flapen Score
White on White Dog Shampoo against its category
The dotted line is the Pet Supplies average. Past it, White on White Dog Shampoo is stronger. Inside it, weaker.
Market
The White on White Dog Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for White on White Dog Shampoo 107K times last year and spent an estimated $288K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $288Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- chris christensen shampoo44K searches a year
02 · Price
A sale here is worth $28.03.
Listings sell for $28.03 on average, from $9.26 to $65.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $28.03 that is $14K to $21K a year per listing.
- Average price
- $28.03inside the $15 to $100 sweet spot
- Price range
- $9.26–$65.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $14K–$21K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Grooming. It carries 2,270 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Grooming
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,270per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top White on White Dog Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 25%
- Brand 34%
- Brand 42%
- Open — no brand owns it (0%)
Demand
White on White Dog Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×
Search terms
Top White on White Dog Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chris christensen shampoo44K/yr
- white on white dog shampoo12K/yr
- chris christensen dog shampoo12K/yr
- white fur stain remover for dogs15K/yr
- chris christensen white on white shampoo3K/yr
- saliva stain remover for dogs4K/yr
- dog beard stain remover5K/yr
- chris christensen white on white4K/yr
- dog saliva stain remover4K/yr
- white on white6K/yr
Reviews and returns
What reviews say buyers love and hate about White on White Dog Shampoo
We read the reviews and the return reasons for every product selling here.
“It's a bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White on White Dog Shampoo questions
Answered from the same tracked data.









