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White Fish Tank Decor

Maybe

Products sell for $22.26 on average, inside the sweet spot. But shoppers spend an estimated $40K a year here, so White Fish Tank Decor is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$40K/yr62K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
25%top-5 click share · 34 brands · 57 sellers

Flapen Score

White Fish Tank Decor against its category

The dotted line is the Pet Supplies average. Past it, White Fish Tank Decor is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Fish Tank Decor market on Amazon at a glance

Shoppers on Amazon United States searched for White Fish Tank Decor 62K times last year and spent an estimated $40K. The top 5 brands take 71% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
2.9%
Market size, estimated
$40Ka year
Top search term
biorb decor20K searches a year

02 · Price

A sale here is worth $22.26.

Listings sell for $22.26 on average, from $6.65 to $88.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.26 that is $0 to $2K a year per listing.

Average price
$22.26inside the $15 to $100 sweet spot
Price range
$6.65–$88.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #758 within Fish & Aquatic Pets. It carries 589 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
99%
Out of stock, average day
6.5%
Average rank
#758in Fish & Aquatic Pets
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
589per listing
Listings tracked
71

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top White Fish Tank Decor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

$0$802$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

57

Est. top-5 brand share

71%

Top 20: 92%

Est. top-5 click share

25%

Top 20: 58%

Open market

27%

  • biOrb58%
  • FdcLixuvol4%
  • TAOMYPETS3%
  • AnRui3%
  • Tinoaly3%
  • DOITOOL2%

Demand

White Fish Tank Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top White Fish Tank Decor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biorb decor20K/yr
  • biorb accessories17K/yr
  • white fish tank decor11K/yr
  • white aquarium decor11K/yr
  • biorb aquarium decor3K/yr

Reviews and returns

What reviews say buyers love and hate about White Fish Tank Decor

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Color”
1.9%of orders come back
“Not white”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Fish Tank Decor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data