White Dog Crate
FailBuyers convert on only 0.8% of searches, so White Dog Crate is a Fail.
- Flapen Score
- 43 / 100Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 5143
- Market size
- $108K/yr103K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 38%top-5 click share · 37 brands · 52 sellers
Flapen Score
White Dog Crate against its category
The dotted line is the Pet Supplies average. Past it, White Dog Crate is stronger. Inside it, weaker.
Market
The White Dog Crate market on Amazon at a glance
Shoppers on Amazon United States searched for White Dog Crate 103K times last year and spent an estimated $108K. The top 5 brands take 53% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $108Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- white dog crate53K searches a year
02 · Price
A sale here is worth $128.85.
Listings sell for $128.85 on average, from $33.21 to $249.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $128.85 that is $0 to $13K a year per listing.
- Average price
- $128.85above the $15 to $100 sweet spot
- Price range
- $33.21–$249.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #84 within Crates, Houses & Pens. It carries 5,992 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 67%
- Out of stock, average day
- 10.4%
- Average rank
- #84in Crates, Houses & Pens
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 5,992per listing
- Listings tracked
- 57
04 · Newcomers
11 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top White Dog Crate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
52
Top-5 brand share
53%
Top 20: 88%
Top-5 click share
38%
Top 20: 69%
Open market
43%
- Brand 119%
- Brand 214%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
White Dog Crate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top White Dog Crate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white dog crate53K/yr
- white dog crate furniture16K/yr
- dog crate white13K/yr
- dog crate furniture white9K/yr
- white dog kennel7K/yr
- white dog cage6K/yr
Reviews and returns
What reviews say buyers love and hate about White Dog Crate
We read the reviews and the return reasons for every product selling here.
“Bad assembly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Dog Crate questions
Answered from the same tracked data.