Whiskers
a concentrated shelf (top 5 take 90% of clicks) — Whiskers doesn't clear our bar today.
Flapen Score
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Is Whiskers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Whiskers is a $61K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Whiskers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.3% over the last 90 days and 7.5% of searches end in a purchase.
$61K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 8 products
Top Whiskers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Whiskas Purrfectly Chicken Wet Cat Food Chicken Entree Flavor 3 Ounces (24 Count)
- Price
- $23.60
- Rating
- 4.6/5
- Reviews
- 2,728
- Age
- 17y ago
Whiskas Purrfectly Chicken Variety Pack Wet Cat Food 3 Ounces Pack of 4 (10 Count each)
- Price
- $37.30
- Rating
- 4.5/5
- Reviews
- 1,840
- Age
- 17y ago
LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)
- Price
- $7.13
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 8mo ago
Whiskas Catmilk Plus Drink for Cats and Kittens 24 Count 6.75 Ounces
- Price
- $42.76
- Rating
- 4.5/5
- Reviews
- 2,451
- Age
- 14y ago
SULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)
- Price
- $6.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
90-day click momentumSULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)
- Price
- $6.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
IANFAN 900 Pcs Cat Whiskers 3 Inch Simulated Animal Whiskers for Crafts Plastic Cat Whisker for Face & Needle Felting Supplies for Stuffed Animals Muppets (White)
- Price
- $5.47
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 8mo ago
LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)
- Price
- $7.13
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 8mo ago
Whiskas Purrfectly Chicken Wet Cat Food Chicken Entree Flavor 3 Ounces (24 Count)
- Price
- $23.60
- Rating
- 4.6/5
- Reviews
- 2,728
- Age
- 17y ago
Whiskas Catmilk Plus Drink for Cats and Kittens 24 Count 6.75 Ounces
- Price
- $42.76
- Rating
- 4.5/5
- Reviews
- 2,451
- Age
- 14y ago
Newest
by launch dateSULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)
- Price
- $6.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
IANFAN 900 Pcs Cat Whiskers 3 Inch Simulated Animal Whiskers for Crafts Plastic Cat Whisker for Face & Needle Felting Supplies for Stuffed Animals Muppets (White)
- Price
- $5.47
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 8mo ago
LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)
- Price
- $7.13
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 8mo ago
Cat Face Whiskers Stickers Animal Face Jewels Costume Accessories Face Gems Jewels One Sheet Two Sets Easy to Apply and Remove (Black)
- Price
- $7.97
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 10mo ago
SoeKoa 250pcs Simulated Animal Whiskers for Crafts Needle Felting Craft Animal Whiskers 3 Inches Suitable for Muppet Whiskers (Black)
- Price
- $4.04
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
29
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Whiskas82%
- LXUEJIE4%
- SULIKJHUI3%
- DDazzling3%
- SoeKoa3%
- IANFAN3%
Whiskers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Whiskers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- whiskas14K/yr
- whiskas purrfectly chicken9K/yr
- whiskers13K/yr
- cat whiskers12K/yr
What reviews say buyers love and hate about Whiskers
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Great price my cat loves it ♥️ My cat loves this very hard to find other than Amazon always in stock great price”
“It's cheaper buying it in bulk than individually from the store”
“Good quality”
“I do mash the chicken chunks up so it's easier for her to eat”
“as described”
What buyers complain about
82% of reviews“No Instructions”
“Ill admit I struggled trying to figure out an easy”
“They advertise chicken only on the front of package”
“then the black was coming off”
“Bad quality”
Whiskers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Whiskers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
