whiskers
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.04–$42.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good897.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 48K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, whiskers is a $61K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
whiskers market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $50K–$67K
- units × avg price
- Launch success
- —
- 0 of 4 new (360d)
- Conversion rate
- 7.5%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 1.2%
- Avg brand age
- 58 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
29
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Whiskas82%
- LXUEJIE4%
- SULIKJHUI3%
- DDazzling3%
- SoeKoa3%
- IANFAN3%
Demand
Weekly Amazon search volume, last 19 weeks — -6.3% search growth over the last 90 days.Top whiskers search terms
- whiskas14K/yr
- whiskas purrfectly chicken9K/yr
- whiskers13K/yr
- cat whiskers12K/yr
Top whiskers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whiskas Purrfectly Chicken Wet Cat Food Chicken Entree Flavor 3 Ounces (24 Count)
Whiskas$23.604.6★2,728 rev
Whiskas Purrfectly Chicken Variety Pack Wet Cat Food 3 Ounces Pack of 4 (10 Count each)
Whiskas$37.304.5★1,840 rev
LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)
LXUEJIE$7.133.9★27 rev
Whiskas Catmilk Plus Drink for Cats and Kittens 24 Count 6.75 Ounces
Whiskas$42.764.5★2,451 rev
SULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)
SULIKJHUI$6.000.0★0 rev
Newest
by launch dateSULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)
SULIKJHUI$6.000 rev
IANFAN 900 Pcs Cat Whiskers 3 Inch Simulated Animal Whiskers for Crafts Plastic Cat Whisker for Face & Needle Felting Supplies for Stuffed Animals Muppets (White)
IANFAN$5.475 rev
LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)
LXUEJIE$7.1327 rev
Cat Face Whiskers Stickers Animal Face Jewels Costume Accessories Face Gems Jewels One Sheet Two Sets Easy to Apply and Remove (Black)
DDazzling$7.9765 rev
SoeKoa 250pcs Simulated Animal Whiskers for Crafts Needle Felting Craft Animal Whiskers 3 Inches Suitable for Muppet Whiskers (Black)
SoeKoa$4.0466 rev
Trending
90-day click momentumSULIKJHUI 900 Pcs Simulated Animal Whiskers 3 Inch (7 cm) Craft Whiskers for Needle Felting Cat Whisker for Face Crafting Stuffed Animals & Muppets (White Black Brown)
SULIKJHUI$6.000.0★
IANFAN 900 Pcs Cat Whiskers 3 Inch Simulated Animal Whiskers for Crafts Plastic Cat Whisker for Face & Needle Felting Supplies for Stuffed Animals Muppets (White)
IANFAN$5.474.5★
LXUEJIE 1200 Pcs Simulated Animal Whiskers for Crafts 3 Inches Craft Animals Whiskers Craft Animal Whisker Simulated Cat Needle Felting Plastic Whisker Supplies for Stuffed Muppet (4 Colors)
LXUEJIE$7.133.9★
Whiskas Purrfectly Chicken Wet Cat Food Chicken Entree Flavor 3 Ounces (24 Count)
Whiskas$23.604.6★
Whiskas Catmilk Plus Drink for Cats and Kittens 24 Count 6.75 Ounces
Whiskas$42.764.5★
What buyers say about whiskers
What buyers praise and complain about, mined from review topics.What buyers love
“Great price my cat loves it ♥️ My cat loves this very hard to find other than Amazon always in stock great price”
“It's cheaper buying it in bulk than individually from the store”
“Good quality”
“I do mash the chicken chunks up so it's easier for her to eat”
“as described”
“My little picky eater stinker loves this stuff”
“the ingredients are mostly better”
“The cat milk drink is a good quality way to add hydration”
“Works great with felting projects”
“Easy, convenient cat food”
What buyers complain about
“No Instructions”
“Ill admit I struggled trying to figure out an easy”
“They advertise chicken only on the front of package”
“then the black was coming off”
“Bad quality”
“did start falling off after a couple hours”
Top return reasons
Common questions
- Is whiskers profitable to sell on Amazon United States?
- The niche generates $61K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the whiskers niche?
- 6 brands and 29 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in whiskers?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the whiskers niche?
- Listings span $4.04–$42.76; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.