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Whack a Mole Cat Toy

Maybe

Products sell for $26.62 on average, inside the sweet spot. But shoppers spend an estimated $72K a year here, so Whack a Mole Cat Toy is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$72K/yr62K searches / yr
90-day growth
+32.2%search demand this quarter
Competition
44%top-5 click share · 15 brands · 20 sellers

Flapen Score

Whack a Mole Cat Toy against its category

The dotted line is the Pet Supplies average. Past it, Whack a Mole Cat Toy is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whack a Mole Cat Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Whack a Mole Cat Toy 62K times last year and spent an estimated $72K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+32.2%
Conversion, latest week
4.3%
Market size, estimated
$72Ka year
Peak month
December2.3× the quietest month
Top search term
whack a mole cat toy27K searches a year

02 · Price

A sale here is worth $26.62.

Listings sell for $26.62 on average, from $17.54 to $36.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.62 that is $0 to $3K a year per listing.

Average price
$26.62inside the $15 to $100 sweet spot
Price range
$17.54–$36.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #231 within Toys. It carries 1,557 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#231in Toys
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,557per listing
Listings tracked
28

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Whack a Mole Cat Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

44%

Top 20: 95%

Open market

23%

  • Brand 136%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Whack a Mole Cat Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Whack a Mole Cat Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whack a mole cat toy27K/yr
  • cat whack a mole toy13K/yr
  • orsda cat toy8K/yr
  • orsda cat laser toy2K/yr
  • cat whack a mole5K/yr
  • orsda4K/yr
  • cat pop up toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Whack a Mole Cat Toy

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Durability”
2.4%of orders come back
“Falls apart”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Whack a Mole Cat Toy questions

Answered from the same tracked data.