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Wet Cat Food Chicken

Maybe

Shoppers spend an estimated $9.0M a year here. But the top 5 brands take 100% of clicks, so Wet Cat Food Chicken is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Market size
$9.0M/yr2.1M searches / yr
90-day growth
+0.9%search demand this quarter
Competition
47%top-5 click share · 2 brands · 125 sellers

Flapen Score

Wet Cat Food Chicken against its category

The dotted line is the Pet Supplies average. Past it, Wet Cat Food Chicken is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet Cat Food Chicken market on Amazon at a glance

Shoppers on Amazon United States searched for Wet Cat Food Chicken 2.1M times last year and spent an estimated $9.0M. All 2 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 18.5% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.0M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
18.5%
Market size, estimated
$9.0Ma year
Peak month
July1.8× the quietest month
Top search term
sheba cuts in gravy430K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $11.07 to $46.39. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $23.22 that is $186K to $232K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$11.07–$46.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
$186K–$232K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Food. It carries 9,704 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Food
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
9,704per listing
Listings tracked
30

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
72 months

Products

Top Wet Cat Food Chicken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

0%

  • Brand 172%
  • Brand 228%
  • Open — no brand owns it (0%)

Demand

Wet Cat Food Chicken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Wet Cat Food Chicken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheba cuts in gravy430K/yr
  • sheba cat food401K/yr
  • sheba267K/yr
  • fancy feast gravy lovers388K/yr
  • sheba wet cat food94K/yr
  • sheeba wet cat food57K/yr
  • sheba cuts49K/yr
  • gravy lovers cat food fancy feast53K/yr
  • fancy feast gravy50K/yr
  • fancy feast chicken pate46K/yr

Reviews and returns

What reviews say buyers love and hate about Wet Cat Food Chicken

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells rancid”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wet Cat Food Chicken questions

Answered from the same tracked data.