Skip to content
FlapenGet started

Wet Cat Food Chicken

Wet Cat Food Chicken clears our launch bar: a $9.0M/yr market growing +0.9% this quarter with returns at 0.0%.

Flapen Score

61
Launch it

Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51

Market size 100Growth 26Conversion 99Competition 64Returns 100Price range 86Avg price 95Brand share 0Review moat 22Quality gap 22
This niche Category average · 3,978 niches

Is Wet Cat Food Chicken profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wet Cat Food Chicken is a $9.0M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 61/100.

Wet Cat Food Chicken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +0.9% over the last 90 days and 18.5% of searches end in a purchase.

$9.0M

revenue / yr

Units sold / yr400K
Search volume / yr+0.9%2.1M
Conversion rate18.5%
Avg price$23.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 125
Top-5 product click share47%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement63%
New entrants (1y)3· 3 succeeded
Avg rating4.7★
Avg reviews9,704

Top Wet Cat Food Chicken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Price
$21.91
Rating
4.7/5
Reviews
20,853
Age
9y ago
Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Price
$46.26
Rating
4.7/5
Reviews
737
Age
1y ago
Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Sustainable Salmon Tuna White Fish and Tuna Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Sustainable Salmon Tuna White Fish and Tuna Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Price
$21.91
Rating
4.7/5
Reviews
9,643
Age
9y ago
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans

Price
$20.88
Rating
4.7/5
Reviews
54,873
Age
14y ago
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Price
$25.73
Rating
4.7/5
Reviews
54,873
Age
12y ago

Trending

90-day click momentum
Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count

Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count

Price
$11.89
Rating
4.6/5
Reviews
382
Age
6mo ago
Sheba Perfect Portions Wet Cat Food Cuts in Gravy Roasted Chicken Entree Tender Turkey Entree with Sustainable Salmon and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Roasted Chicken Entree Tender Turkey Entree with Sustainable Salmon and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Price
$46.39
Rating
4.7/5
Reviews
679
Age
1y ago
Sheba Perfect Portions Grilled in Savory Sauce Adult Wet Cat Food Marinated Chicken Flaky Salmon Tender Tuna 2.64 oz. Twin-Pack Trays 24 Count 48 Servings

Sheba Perfect Portions Grilled in Savory Sauce Adult Wet Cat Food Marinated Chicken Flaky Salmon Tender Tuna 2.64 oz. Twin-Pack Trays 24 Count 48 Servings

Price
$25.68
Rating
4.6/5
Reviews
288
Age
7mo ago
Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken & Shrimp Recipe 1.3 oz. Cups 12 Count

Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken & Shrimp Recipe 1.3 oz. Cups 12 Count

Price
$16.34
Rating
4.6/5
Reviews
535
Age
1y ago
Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Price
$46.26
Rating
4.7/5
Reviews
737
Age
1y ago

Newest

by launch date
Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count

Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count

Price
$11.89
Rating
4.6/5
Reviews
382
Age
6mo ago
Sheba Perfect Portions Grilled in Savory Sauce Adult Wet Cat Food Marinated Chicken Flaky Salmon Tender Tuna 2.64 oz. Twin-Pack Trays 24 Count 48 Servings

Sheba Perfect Portions Grilled in Savory Sauce Adult Wet Cat Food Marinated Chicken Flaky Salmon Tender Tuna 2.64 oz. Twin-Pack Trays 24 Count 48 Servings

Price
$25.68
Rating
4.6/5
Reviews
288
Age
7mo ago
Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken & Shrimp Recipe 1.3 oz. Cups 12 Count

Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken & Shrimp Recipe 1.3 oz. Cups 12 Count

Price
$16.34
Rating
4.6/5
Reviews
535
Age
1y ago
Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken Chicken & Tuna or Chicken & Shrimp Recipe 1.3 oz. Cups 24 Count

Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken Chicken & Tuna or Chicken & Shrimp Recipe 1.3 oz. Cups 24 Count

Price
$27.09
Rating
4.6/5
Reviews
596
Age
1y ago
Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken Recipe and Chicken & Tuna Recipe 1.3 oz. Cups 8 Count (Pack of 2)

Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken Recipe and Chicken & Tuna Recipe 1.3 oz. Cups 8 Count (Pack of 2)

Price
$20.71
Rating
4.6/5
Reviews
359
Age
1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$452K$904K$1.4M$1.8M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

0%

  • Sheba72%
  • Fancy Feast28%
  • Open — no brand owns it (0%)

Wet Cat Food Chicken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR18.5%Products30Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews9,704Avg BSR#46
60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Top Wet Cat Food Chicken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sheba cuts in gravy430K/yr
  • sheba cat food401K/yr
  • sheba267K/yr
  • fancy feast gravy lovers388K/yr
  • sheba wet cat food94K/yr
  • sheeba wet cat food57K/yr
  • sheba cuts49K/yr
  • gravy lovers cat food fancy feast53K/yr
  • fancy feast gravy50K/yr
  • fancy feast chicken pate46K/yr

What reviews say buyers love and hate about Wet Cat Food Chicken

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Pet Friendly42%

“CAT APPROVED”

Taste-Overall9%

“My cats love this food”

Quality-Overall8%

“the quality is consistent”

Value For Money8%

“Great deal”

Flavor7%

“Great taste”

What buyers complain about

63% of reviews
Smell14%

“Smells rancid”

Ease Of Use10%

“Hard to”

Value For Money8%

“So it costs a bit more”

Leak-Proof7%

“Leaked”

Size-Overall6%

“Not perfect size”

Wet Cat Food Chicken return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor
27%
2Value For Money
11%
3Advertised Vs Actual Product
10%
4Smell
10%
5Leak-Proof
8%

Common Wet Cat Food Chicken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wet Cat Food Chicken 61/100 on Amazon United States — Launch it. The niche generates $9.0M/yr across 30 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +0.9% over the last 90 days.
Search demand for Wet Cat Food Chicken on Amazon United States peaks in Jul–Aug, where the busiest month runs 1.8× the quietest.