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Weight Management Wet Cat Food

Fail

The top 5 brands take 97% of clicks, so Weight Management Wet Cat Food is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$58K/yr30K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
73%top-5 click share · 6 brands · 22 sellers

Flapen Score

Weight Management Wet Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Weight Management Wet Cat Food is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Management Wet Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Weight Management Wet Cat Food 30K times last year and spent an estimated $58K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
5.0%
Market size, estimated
$58Ka year
Top search term
weight management wet cat food6K searches a year

02 · Price

A sale here is worth $38.08.

Listings sell for $38.08 on average, from $15.44 to $77.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $38.08 that is $4K to $10K a year per listing.

Average price
$38.08inside the $15 to $100 sweet spot
Price range
$15.44–$77.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #217 within Food. It carries 1,248 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#217in Food
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,248per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
105 months

Products

Top Weight Management Wet Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Search terms

Top Weight Management Wet Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weight management wet cat food6K/yr
  • weight loss cat food wet4K/yr
  • royal canin weight cat food4K/yr
  • wet cat food for weight loss3K/yr
  • royal canin weight control cat food7K/yr
  • cat weight loss wet food3K/yr
  • royal canin cat food weight control3K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Management Wet Cat Food

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“My cat does not smell it”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Weight Management Wet Cat Food questions

Answered from the same tracked data.