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Weight Management Dog Food

Pass

Weight Management Dog Food scores 65 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, search demand grew +13.5% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$1.5M/yr549K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
36%top-5 click share · 13 brands · 77 sellers

Flapen Score

Weight Management Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Weight Management Dog Food is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Management Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Weight Management Dog Food 549K times last year and spent an estimated $1.5M. The top 5 brands take 87% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
7.3%
Market size, estimated
$1.5Ma year
Peak month
August1.5× the quietest month
Top search term
weight management dog food77K searches a year

02 · Price

A sale here is worth $38.37.

Listings sell for $38.37 on average, from $9.49 to $85.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $38.37 that is $19K to $29K a year per listing.

Average price
$38.37inside the $15 to $100 sweet spot
Price range
$9.49–$85.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$19K–$29K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Food. It carries 3,504 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#137in Food
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,504per listing
Listings tracked
43

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
100 months

Products

Top Weight Management Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

77

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

10%

  • Brand 140%
  • Brand 218%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (7 brands, 10%)

Demand

Weight Management Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Weight Management Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weight management dog food77K/yr
  • low fat dog food61K/yr
  • purina pro plan weight management dog food47K/yr
  • healthy weight dog food51K/yr
  • diet dog food34K/yr
  • weight control dog food35K/yr
  • weight loss dog food31K/yr
  • diet dog food for weight loss23K/yr
  • dog food weight management25K/yr
  • purina pro plan weight management21K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Management Dog Food

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Made my dog stomach issues”
A buyer, on “Indigestion”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Weight Management Dog Food questions

Answered from the same tracked data.