Wax Worms
Wax Worms shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Is Wax Worms profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wax Worms is a $111K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 57/100.
Wax Worms: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.9% over the last 90 days and 7.5% of searches end in a purchase.
$111K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 24 products
Top Wax Worms products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dubia.com 100 Live Waxworms Worms HighProtein Wax Worms Ideal for Pets Reptiles Amphibians Birds and Fishing
- Price
- $9.27
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 2y ago
Timberline Wax Worms (500 Count)
- Price
- $26.41
- Rating
- 4.1/5
- Reviews
- 277
- Age
- 10y ago
Berkley Gulp! Alive! Waxies Fishing Bait Red Wiggler 0.5in Extreme Scent Dispersion Great Replacement for Live Waxworms Ideal for Panfish Trout and More
- Price
- $6.75
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 3y ago
500ct Live Waxworms Pet Food Fishing by Gimminy Crickets & Worms
- Price
- $27.44
- Rating
- 4.2/5
- Reviews
- 355
- Age
- 9y ago
Berkley Gulp! Maggot Natural 1-Inch
- Price
- $5.59
- Rating
- 4.2/5
- Reviews
- 2,064
- Age
- 21y ago
Trending
90-day click momentum
BESTBAIT 250 Count Premium Live Waxworms for Reptiles Birds Amphibians & Fishing Bait - High-Protein Calcium-Rich Soft-Bodied Larvae - Ideal for Bearded Dragons Geckos Chickens & Trout
- Price
- $18.85
- Rating
- 3.3/5
- Reviews
- 411
- Age
- 4y ago
Dubia.com 500 Live Waxworms Live Bugs Live Worms for Fishing HighProtein Wax Worms Live Ideal for Pets Reptiles Amphibians and Birds
- Price
- $12.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Wacky Worms Soft Plastic for Bass Fishing Lures100 Pack 4 & 5 Stick Baits Wacky Texas Neko & Drop Shot RigsBulk Soft Lure (1-Watermelon w/red Flake 4)
- Price
- $23.52
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Berkley Gulp! Maggot Natural 1-Inch
- Price
- $5.59
- Rating
- 4.2/5
- Reviews
- 2,064
- Age
- 21y ago
Dubia.com 100 Live Waxworms Worms HighProtein Wax Worms Ideal for Pets Reptiles Amphibians Birds and Fishing
- Price
- $9.27
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 2y ago
Newest
by launch date
150 Pcs Fake Maggots Fake Wax Worms Soft Bass Maggot Baits Bread Worm Fish Lure Fake Worms for Fishing Realistic False Wax Worm Fishing Lures Baits for Halloween Sensory Bin April Fools Day Party
- Price
- $6.20
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 8mo ago
Wacky Worms Soft Plastic for Bass Fishing Lures100 Pack 4 & 5 Stick Baits Wacky Texas Neko & Drop Shot RigsBulk Soft Lure (1-Watermelon w/red Flake 4)
- Price
- $23.52
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Dubia.com 500 Live Waxworms Live Bugs Live Worms for Fishing HighProtein Wax Worms Live Ideal for Pets Reptiles Amphibians and Birds
- Price
- $12.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Dubia.com 100 Live Waxworms Worms HighProtein Wax Worms Ideal for Pets Reptiles Amphibians Birds and Fishing
- Price
- $9.27
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 2y ago
Dubia.com 50 Live Waxworms Worms HighProtein Wax Worms Ideal for Pets Reptiles Amphibians Birds and Fishing
- Price
- $8.78
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 flat
Sellers
30
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
17%
- Dubia Roaches26%
- Berkley18%
- Timberline12%
- BESTBAIT11%
- Generic9%
- Gimminy Crickets & Worms8%
- Open — no brand owns it (10 brands, 17%)
Wax Worms demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Top Wax Worms search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wax worms29K/yr
- wax worms live27K/yr
- wax worms for fishing9K/yr
- live wax worms8K/yr
- waxworms live5K/yr
- waxworms4K/yr
- wax worm3K/yr
What reviews say buyers love and hate about Wax Worms
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Wax worms arrived in excellent condition”
“much much cheaper”
“Great size”
“Exactly what I ordered”
“Worth the price, so much better than petco and petsmart”
What buyers complain about
91% of reviews“Small”
“Dead smelly”
“are not that durable”
“75% of the worms were dead and black”
“This wasn't worth my money”
Wax Worms return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wax Worms questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
