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Wax Worms

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.9% this quarter, so Wax Worms is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$111K/yr85K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
58%top-5 click share · 16 brands · 30 sellers

Flapen Score

Wax Worms against its category

The dotted line is the Pet Supplies average. Past it, Wax Worms is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Worms market on Amazon at a glance

Shoppers on Amazon United States searched for Wax Worms 85K times last year and spent an estimated $111K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
7.5%
Market size, estimated
$111Ka year
Peak month
January2.8× the quietest month
Top search term
wax worms29K searches a year

02 · Price

A sale here is worth $17.38.

Listings sell for $17.38 on average, from $3.98 to $49.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.

Average price
$17.38inside the $15 to $100 sweet spot
Price range
$3.98–$49.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #612 within Reptiles & Amphibians. It carries 413 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
29%
Out of stock, average day
4.4%
Average rank
#612in Reptiles & Amphibians
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
413per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wax Worms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

30

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

17%

  • Brand 126%
  • Brand 218%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (10 brands, 17%)

Demand

Wax Worms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Wax Worms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax worms29K/yr
  • wax worms live27K/yr
  • wax worms for fishing9K/yr
  • live wax worms8K/yr
  • waxworms live5K/yr
  • waxworms4K/yr
  • wax worm3K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Worms

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wax Worms questions

Answered from the same tracked data.