Waterproof Dog Collars

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

470K

Growth, 90 days vs prior 90

+49.7%

Conversion, latest week

0.7%

Market size, estimated

$47Ka year

Peak month

July1.9× the quietest month

Top search term

waterproof dog collar156K searches a year

Listings sell for $15.23 on average, from $7.25 to $29.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.23 that is $0 to $2K a year per listing.

Average price

$15.23inside the $15 to $100 sweet spot

Price range

$7.25–$29.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #325 within Collars, Harnesses & Leashes. It carries 2,581 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

4.0%

Average rank

#325in Collars, Harnesses & Leashes

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,581per listing

Listings tracked

50

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months