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Waterproof Blanket for Bed Intimacy

Fail

Demand is soft, at -12.3% this quarter, so Waterproof Blanket for Bed Intimacy is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$232K/yr224K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
57%top-5 click share · 15 brands · 18 sellers

Flapen Score

Waterproof Blanket for Bed Intimacy against its category

The dotted line is the Pet Supplies average. Past it, Waterproof Blanket for Bed Intimacy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Blanket for Bed Intimacy market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Blanket for Bed Intimacy 224K times last year and spent an estimated $232K. The top 5 brands take 75% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.2%
Market size, estimated
$232Ka year
Peak month
July1.5× the quietest month
Top search term
waterproof blanket for bed intimacy166K searches a year

02 · Price

A sale here is worth $31.88.

Listings sell for $31.88 on average, from $13.07 to $55.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.88 that is $3K to $8K a year per listing.

Average price
$31.88inside the $15 to $100 sweet spot
Price range
$13.07–$55.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #143 within Beds & Furniture. It carries 2,880 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#143in Beds & Furniture
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,880per listing
Listings tracked
22

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Waterproof Blanket for Bed Intimacy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

20%

  • Brand 137%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Waterproof Blanket for Bed Intimacy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Waterproof Blanket for Bed Intimacy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof blanket for bed intimacy166K/yr
  • intimacy blanket57K/yr
  • waterproof blanket for adults intimate257/yr
  • waterproof blankets for bed sex adults231/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Blanket for Bed Intimacy

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Water Resistance”
24%of negative reviews mention “Water Resistance”
1.8%of orders come back
“Not water proof”
A buyer, on “Water Resistance”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Waterproof Blanket for Bed Intimacy questions

Answered from the same tracked data.