Waterproof Blanket

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

2.8%

Market size, estimated

$1.9Ma year

Peak month

December1.5× the quietest month

Top search term

waterproof blanket1.1M searches a year

Listings sell for $24.25 on average, from $7.33 to $54.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $24.25 that is $36K to $49K a year per listing.

Average price

$24.25inside the $15 to $100 sweet spot

Price range

$7.33–$54.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$36K–$49K

Returns

2.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #69 within Beds & Furniture. It carries 6,136 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#69in Beds & Furniture

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

6,136per listing

Listings tracked

37

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months