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Water Plants

Maybe

The products selling today average only 3.9★. But shoppers spend an estimated $86K a year here, so Water Plants is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$86K/yr319K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
33%top-5 click share · 41 brands · 62 sellers

Flapen Score

Water Plants against its category

The dotted line is the Pet Supplies average. Past it, Water Plants is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Plants market on Amazon at a glance

Shoppers on Amazon United States searched for Water Plants 319K times last year and spent an estimated $86K. The top 5 brands take 55% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
2.3%
Market size, estimated
$86Ka year
Peak month
June3.9× the quietest month
Top search term
water plants138K searches a year

02 · Price

A sale here is worth $11.89.

Listings sell for $11.89 on average, from $2.99 to $30.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.89 that is $1K to $3K a year per listing.

Average price
$11.89under the $15 to $100 sweet spot
Price range
$2.99–$30.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #75 within Fish & Aquatic Pets. It carries 1,635 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
41%
Out of stock, average day
2.5%
Average rank
#75in Fish & Aquatic Pets
Average rating
3.89 starsAmazon United States average 4.42 stars
Average reviews
1,635per listing
Listings tracked
64

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Water Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

62

Top-5 brand share

55%

Top 20: 86%

Top-5 click share

33%

Top 20: 69%

Open market

41%

  • Brand 120%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Water Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Water Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water plants138K/yr
  • water plants live31K/yr
  • live water plants14K/yr
  • betta fish plants live17K/yr
  • betta plants live19K/yr
  • betta fish live plants11K/yr
  • live betta plants11K/yr
  • beta fish plants live10K/yr
  • marcus fish tanks live plants7K/yr
  • betta live plants9K/yr

Reviews and returns

What reviews say buyers love and hate about Water Plants

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Plant Growth”
21%of negative reviews mention “Plant Growth”
1.1%of orders come back
“Bad seeds”
A buyer, on “Plant Growth”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Water Plants questions

Answered from the same tracked data.