Wag Wet Dog Food
FailThe top 5 brands take 100% of clicks, so Wag Wet Dog Food is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $23K/yr12K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 24 sellers
Flapen Score
Wag Wet Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Wag Wet Dog Food is stronger. Inside it, weaker.
Market
The Wag Wet Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Wag Wet Dog Food 12K times last year and spent an estimated $23K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $23Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- wag dog food wet5K searches a year
02 · Price
A sale here is worth $20.91.
Listings sell for $20.91 on average, from $7.33 to $27.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.91 that is $0 to $2K a year per listing.
- Average price
- $20.91inside the $15 to $100 sweet spot
- Price range
- $7.33–$27.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Food. It carries 1,078 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #240in Food
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 1,078per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Wag Wet Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Brand Wag Wet Dog Food Cups Chicken & Beef in Gravy Variety Pack 3.5oz 12 pack
- Price
- $13.28
- Rating
- 4.1/5
- Reviews
- 1,861
- Age
- 4y ago

Amazon Brand - Wag Pate Canned Dog Food Beef & Chicken Recipe 12.5 oz Can (Pack of 12)
- Price
- $21.55
- Rating
- 4.2/5
- Reviews
- 1,302
- Age
- 7y ago

Amazon Brand - Wag Stew Canned Dog Food Beef & Vegetable Recipe 13.2 oz Can (Pack of 12)
- Price
- $26.00
- Rating
- 4.2/5
- Reviews
- 2,533
- Age
- 7y ago

Amazon Brand - Wag Wet Canned Dog Food Chicken & Vegetable Stew Recipe 13.2 oz Can (Pack of 12)
- Price
- $25.88
- Rating
- 4.1/5
- Reviews
- 1,163
- Age
- 7y ago

Amazon Brand - Wag Stew Canned Dog Food Turkey & Sweet Potato Recipe 13.2 oz Can (Pack of 12)
- Price
- $25.72
- Rating
- 4.1/5
- Reviews
- 1,224
- Age
- 7y ago
Trending
estimated 90-day click momentum
Amazon Brand Wag Wet Dog Food Cups Variety Packs Chicken & Lamb Pate 3.5oz (12 Pack)
- Price
- $7.33
- Rating
- 4.3/5
- Reviews
- 417
- Age
- 4y ago

Amazon Basics Wet Dog Food Meaty Loaf Variety Pack Filet Mignon Flavor and Chicken & Rice Dinner Made with Real Chicken and Beef 13.2 oz can (6 cans of Each Flavor 12 cans in Total)
- Price
- $15.15
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 9mo ago

Amazon Brand - Wag Wet Canned Dog Food Chicken & Vegetable Stew Recipe 13.2 oz Can (Pack of 12)
- Price
- $25.88
- Rating
- 4.1/5
- Reviews
- 1,163
- Age
- 7y ago

Blue Buffalo Blues Stew Variety Pack Hearty Beef & Country Chicken Stew Natural Grain Free Wet Dog Food with Real Meat in Thick Savory Gravy Natural Ingredients 12.5-oz Cans (6 Count)
- Price
- $16.66
- Rating
- 4.5/5
- Reviews
- 2,895
- Age
- 3y ago

Amazon Brand - Wag Pate Canned Dog Food Chicken Recipe 12.5 Ounce (Pack of 12)
- Price
- $21.17
- Rating
- 4.1/5
- Reviews
- 563
- Age
- 7y ago
Newest
by launch date
Amazon Basics Wet Dog Food Meaty Loaf Variety Pack Filet Mignon Flavor and Chicken & Rice Dinner Made with Real Chicken and Beef 13.2 oz can (6 cans of Each Flavor 12 cans in Total)
- Price
- $15.15
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 9mo ago

Amazon Brand - Wag Wet Dog Food Topper Chicken Lamb and Salmon Stew in Gravy 3.5 oz Pouches (Pack of 24)
- Price
- $27.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago

Amazon Basics Wet Dog Food Variety Pack Country Stew Flavor and Cuts in Gravy with Beef Made with Natural Ingredients 13.2oz Cans (Pack of 12)
- Price
- $15.59
- Rating
- 4.4/5
- Reviews
- 927
- Age
- 2y ago

Amazon Brand - Wag Wet Dog Food Stew Lamb & Vegetable Cuts in Gravy Made with Natural Ingredients 13.2 Ounce Cans (Pack of 12)
- Price
- $26.95
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 2y ago

Amazon Brand - Wag Wet Dog Food Stew Variety Pack Lamb & Beef Cuts in Gravy Made with Natural Ingredients 13.2 Ounce Cans (Pack of 12)
- Price
- $26.30
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
24
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- WAG94%
- Amazon Basics3%
- Blue Buffalo3%
- Open — no brand owns it (0%)
Demand
Wag Wet Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Wag Wet Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wag dog food wet5K/yr
- wag wet dog food5K/yr
- wag canned dog food2K/yr
Reviews and returns
What reviews say buyers love and hate about Wag Wet Dog Food
We read the reviews and the return reasons for every product selling here.
“diarrhea from it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wag Wet Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









