Wag Dog Treats
FailThe top 5 brands take 100% of clicks, so Wag Dog Treats is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $279K/yr103K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 22 sellers
Flapen Score
Wag Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Wag Dog Treats is stronger. Inside it, weaker.
Market
The Wag Dog Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Wag Dog Treats 103K times last year and spent an estimated $279K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $279Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- wag dog treats38K searches a year
02 · Price
A sale here is worth $17.39.
Listings sell for $17.39 on average, from $8.61 to $35.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $17.39 that is $17K to $22K a year per listing.
- Average price
- $17.39inside the $15 to $100 sweet spot
- Price range
- $8.61–$35.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $17K–$22K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #592 within Treats. It carries 8,635 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #592in Treats
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 8,635per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Wag Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Dog Treats Chicken and Waffle Bites 24oz (Previously Wag)
- Price
- $14.74
- Rating
- 4.6/5
- Reviews
- 28,839
- Age
- 6y ago

Amazon Basics Dog Treats Chicken and Waffle Bites 12oz (Previously Wag)
- Price
- $10.27
- Rating
- 4.6/5
- Reviews
- 28,839
- Age
- 6y ago

Amazon Brand Wag Chewy Whole Muscle American Jerky Dog Treats Chicken
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 8,120
- Age
- 6y ago

Amazon Basics Chicken Flavor Training Treats for Dogs 2 lb. Bag (32 oz) (Previously Wag)
- Price
- $15.57
- Rating
- 4.5/5
- Reviews
- 11,418
- Age
- 4y ago

Amazon Brand - Wag Soft & Tender American Jerky Dog Treats Turkey & Sweet Potato 16 Ounce (Pack of 1)
- Price
- $11.34
- Rating
- 4.6/5
- Reviews
- 3,667
- Age
- 6y ago
Trending
estimated 90-day click momentum
Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).
- Price
- $26.35
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago

Amazon Basics Chicken Flavor Hip & Joint Training Treats for Dogs 1 lb. Bag (16 oz) (Previously Wag)
- Price
- $8.61
- Rating
- 4.5/5
- Reviews
- 3,072
- Age
- 4y ago

Amazon Brand - Wag Soft & Tender American Jerky Dog Treats Beef Recipe (24 oz)
- Price
- $14.46
- Rating
- 4.5/5
- Reviews
- 6,177
- Age
- 6y ago

Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag
- Price
- $28.90
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 2y ago

Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1
- Price
- $35.91
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).
- Price
- $26.35
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago

Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1
- Price
- $35.91
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 1y ago

Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag
- Price
- $28.90
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 2y ago

Amazon Basics Dental Dog Treats to Help Clean Teeth & Freshen Breath for Small Dogs Small Unflavored Per Pack: 60 Count 2.25 pounds (Previously Wag)
- Price
- $26.90
- Rating
- 4.5/5
- Reviews
- 9,642
- Age
- 4y ago

Amazon Basics Chicken Flavor Training Treats for Dogs 2 lb. Bag (32 oz) (Previously Wag)
- Price
- $15.57
- Rating
- 4.5/5
- Reviews
- 11,418
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Amazon Basics68%
- WAG25%
- Generic6%
- Farmland Traditions2%
- Open — no brand owns it (0%)
Demand
Wag Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Wag Dog Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wag dog treats38K/yr
- chicken and waffles dog treats16K/yr
- wags dog treats10K/yr
- chicken waffle dog treat6K/yr
- waffle dog treats5K/yr
- dog waffle treats3K/yr
- wag training treats for dogs5K/yr
- wag chicken and waffle bites4K/yr
- wag training treats2K/yr
- wag treats3K/yr
Reviews and returns
What reviews say buyers love and hate about Wag Dog Treats
We read the reviews and the return reasons for every product selling here.
“Just wish they were cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wag Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









