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Vitamin K1

Vitamin K1 shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51

Market size 30Growth 23Conversion 84Competition 56Returns 100Price range 82Avg price 91Brand share 82Review moat 48Quality gap 23
This niche Category average · 3,978 niches

Is Vitamin K1 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vitamin K1 is a $132K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Vitamin K1: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.8% over the last 90 days and 9.4% of searches end in a purchase.

$132K

revenue / yr

Units sold / yr8K
Search volume / yr-3.8%65K
Conversion rate9.4%
Avg price$21.55

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers23 · 559
Top-5 product click share52%
Open market47%
Avg brand age89 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement79%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,691

Top Vitamin K1 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$11K$16K$21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

559

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

52%

Top 20: 93%

Open market

40%

  • BlueBonnet12%
  • Vet One12%
  • BioTechUSA11%
  • Superior Source8%
  • Puritan's Pride8%
  • Bronson8%

Vitamin K1 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR9.4%Products28Brands23Top 5 Brands53%OOS Rate3.6%Rating4.6★Reviews1,691Avg BSR#328
5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Vitamin K1 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vitamin k137K/yr
  • vitamin k1 for dogs9K/yr
  • vitamin k for dogs5K/yr
  • k 15K/yr
  • k1 vitamin3K/yr
  • k-12K/yr
  • k1 vitamin supplement4K/yr

Common Vitamin K1 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin K1 56/100 on Amazon United States — Worth a look. The niche generates $132K/yr across 28 tracked products. Search demand moved -3.8% over the last 90 days.
Search demand for Vitamin K1 on Amazon United States peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.