vetriscience composure calming chews
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.48–$49.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$832K$832K/yr · 305K searches
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,724.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vetriscience composure calming chews is a $832K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
vetriscience composure calming chews market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $777K–$1.0M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 10.5%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- VETRISCIENCE58%
- Nutramax Laboratories24%
- Greenies6%
- Virbac5%
- Kradle4%
- Pro Plan Veterinary Diets2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +36.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Top vetriscience composure calming chews search terms
- vetriscience composure calming chews56K/yr
- composure dog calming chews30K/yr
- solliquin for dogs33K/yr
- composure pro for dogs28K/yr
- kradle calming chews for dogs20K/yr
- solliquin calming chews for dogs16K/yr
- greenies calming chews for dogs12K/yr
- vetriscience calm and confident9K/yr
- calm and confident chews for dogs11K/yr
- solliquin15K/yr
Top vetriscience composure calming chews products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Supplement for Dogs Reduce Stress and Fear Ideal for Thunderstorms Fireworks and Travel Chicken 120 Count
VETRISCIENCE$30.934.1★17,483 rev
VetriScience Veterinary Strength Calm & Confident Chews - Stress Supplement for Pets - Supports Brain Function for Cats & Dogs - with L-Theanine Thiamine & More - 60 Count
VETRISCIENCE$37.214.1★17,483 rev
Nutramax Solliquin Calming Behavioral Health Supplement for Small to Medium Dogs and Cats - With L-Theanine Magnolia / Phellodendron and Whey Protein Concentrate 75 Soft Chews
Nutramax Laboratories$19.103.9★2,957 rev
Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count
Nutramax Laboratories$25.794.1★524 rev
VETRISCIENCE Max Veterinary Strength Calm & Confident Chews - Stress Supplement for Pets - Supports Brain Function for Cats & Dogs - with Lemon Balm Extract L-Theanine Thiamine & More - 45 Count
VETRISCIENCE$49.824.2★204 rev
Newest
by launch date
Kradle Calming Chews for Dogs - Anxiety and Stress Support - L-Theanine Ashwagandha GABA - Calming Supplement for Relaxation and Stress - Chicken Flavor- 75 Chews
Kradle$22.35961 rev
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Ashwagandha Supplement for Dogs Stress Relief Separation Anxiety Behavior Support Bacon 60 Count
VETRISCIENCE$19.711,640 rev
Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count
Nutramax Laboratories$25.79524 rev
Greenies Supplements Calming Chews for Dogs Chicken Flavor Dog Calming Chews 14.7 oz. Container of 80 Count
Greenies$21.581,273 rev
Greenies Supplements Calming Chews for Dogs Chicken Flavor Dog Calming Chews 7.3 oz. Container of 40 Count
Greenies$10.891,273 rev
Trending
90-day click momentum
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Supplement for Small Dogs Under 30 lbs Reduce Stress Ideal for Thunderstorms and Fireworks Chicken 30 Count
VETRISCIENCE$11.714.1★
Greenies Supplements Calming Chews for Dogs Chicken Flavor Dog Calming Chews 14.7 oz. Container of 80 Count
Greenies$21.584.3★
Kradle Calming Chews for Dogs - Anxiety and Stress Support - L-Theanine Ashwagandha GABA - Calming Supplement for Relaxation and Stress - Chicken Flavor- 75 Chews
Kradle$22.354.2★
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Supplement for Dogs Reduce Stress and Fear Ideal for Thunderstorms Fireworks and Travel Chicken 120 Count
VETRISCIENCE$30.934.1★
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Medium/Large Dog >22lbs
Virbac$41.384.0★
What buyers say about vetriscience composure calming chews
What buyers praise and complain about, mined from review topics.What buyers love
“They Do Calm”
“Our dogs love these”
“Absolutely highly recommend my dog loves taste”
“Good quality food”
“Dog Loves Flavor”
“Worth every cent”
“It works well and quickly”
“Best calming chews that actually work”
“I think this is a great product”
“As advertised”
What buyers complain about
“Doesn't work as advertised”
“Caused diarrhea”
“it's very expensive unfortunately”
“I think it doesnt taste and/or smell good”
“it smells horrendous”
“Wasnt what I expected”
“Does not work with my versa 3”
“Even more upsetting is the effect it had on my fur baby”
“easy to break”
“It arrived dry - so dry that a lot had crumbled”
Top return reasons
Common questions
- Is vetriscience composure calming chews profitable to sell on Amazon United States?
- The niche generates $832K/yr across 17 tracked products. 90-day search growth is +36.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the vetriscience composure calming chews niche?
- 7 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vetriscience composure calming chews?
- Top complaints mined from reviews: Functionality-Overall, Indigestion, Value For Money. The return rate is 0.0%.
- When does demand for vetriscience composure calming chews peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the vetriscience composure calming chews niche?
- Listings span $9.48–$49.82; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 5,725 reviews — the moat a new listing must climb.