venison dog treat
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Price range
Good$5.79–$38.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good740.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, venison dog treat is a $62K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
venison dog treat market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Launch success
- 0%
- 0 of 5 new (360d)
- Conversion rate
- 10.2%
- Avg BSR
- #783
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 68%
- Out of stock
- 6.9%
- Avg brand age
- 68 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
48
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
43%
Top 20: 81%
Open market
39%
- Natural Balance15%
- Fair Game14%
- JustFoodForDogs11%
- MOUNTAIN WILD8%
- Raw Paws7%
- Stewart6%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -5.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top venison dog treat search terms
- venison dog treat22K/yr
- venison dog treats10K/yr
- venison jerky for dogs4K/yr
- venison jerky dog treats2K/yr
Top venison dog treat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JustFoodForDogs Limited Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative Free Rawhide Free Chews Low Calorie Treat - Venison Bark 5 oz
JustFoodForDogs$38.504.5★116 rev
Fair Game Venison Dog Training Treats Air-Dried Dog Treats for Training Limited Ingredient Venison Treats for Dogs Hormone-Free High Protein Hypoallergenic 4 oz
Fair Game$8.974.8★41 rev
Natural Balance Limited Ingredient Rewards Jumpin Stix Grain-Free Dog Treats for Adult Dogs of All Breeds Venison Recipe 4 Ounce (Pack of 1)
Natural Balance$9.384.5★2,436 rev
Raw Paws Wild-Caught Venison Dog Treats 6-oz - Single Ingredient
Raw Paws$19.864.2★288 rev
Stewart Freeze Dried Dog Treats 100% Venison Liver 3 oz Pouch
Stewart$11.194.6★84 rev
Newest
by launch date
Wild Eats Venison Collagen Sticks for Dogs 15 Pack Bully Stick Alternative
Wild Eats$9.7365 rev
Fair Game Air-Dried Venison Dog Treats High Protein Hormone Free (1lb Crunch Bars)
Fair Game$19.8717 rev
Fair Game Air-Dried Venison Dog Treats High Protein Hormone Free (6oz Crunch Bars)
Fair Game$11.919 rev
Fair Game Air-Dried Venison Dog Treats High Protein Hormone Free (6oz Training Bits)
Fair Game$11.982 rev
Fair Game Venison Dog Training Treats Air-Dried Dog Treats for Training Limited Ingredient Venison Treats for Dogs Hormone-Free High Protein Hypoallergenic 4 oz
Fair Game$8.9741 rev
Trending
90-day click momentumWild Eats Venison Collagen Sticks for Dogs 15 Pack Bully Stick Alternative
Wild Eats$9.734.5★
Fair Game Air-Dried Venison Dog Treats High Protein Hormone Free (6oz Training Bits)
Fair Game$11.983.5★
Fair Game Air-Dried Venison Dog Treats High Protein Hormone Free (6oz Crunch Bars)
Fair Game$11.915.0★
Fair Game Air-Dried Venison Dog Treats High Protein Hormone Free (1lb Crunch Bars)
Fair Game$19.874.4★
Winnie Lou Crisps Dog Treats Limited Ingredient Grain-Free Jerky Treats for Small & Large Dogs Single-Protein Sensative Stomach Made in USA Jerky Treats Sweet Potato & Venison (2 Pack)
Winnie Lou The Canine Co.$19.284.8★
What buyers say about venison dog treat
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Great for chewing dogs”
“Good ingredients”
“Taste is good”
“Excellent product”
“Small size pieces for smaller dogs”
“Fair price”
“They smell fresh”
“These are high-end treats”
“No allergies”
What buyers complain about
“DONT LAST”
“Just a little pricey”
“Not for aggressive chewers”
“Mostly small pieces”
“A bit of an artificial smoke scent”
“They are not soft”
“I was shocked the reviews were so high”
“Not as described”
“Ingredients in the product is different from the Amazon online listing”
“most of them were too thick”
Top return reasons
Common questions
- Is venison dog treat profitable to sell on Amazon United States?
- The niche generates $62K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the venison dog treat niche?
- 28 brands and 48 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in venison dog treat?
- Top complaints mined from reviews: Durability, Value For Money, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for venison dog treat peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the venison dog treat niche?
- Listings span $5.79–$38.50; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.