vegan dog treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$3.83–$26.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,066.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, vegan dog treats is a $68K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
vegan dog treats market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 12.2%
- Avg BSR
- #422
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 1.7%
- Avg brand age
- 70 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
95
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
39%
Top 20: 81%
Open market
39%
- V-dog21%
- Old Mother Hubbard11%
- Fruitables10%
- Bocce's Bakery8%
- BRAMBLE7%
- Blue Buffalo5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -12.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Top vegan dog treats search terms
- vegan dog treats29K/yr
- vegetarian dog treats11K/yr
- veggie dog treats4K/yr
- plant based dog treats4K/yr
- vegetable dog treats4K/yr
Top vegan dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
V-dog Kind Jerky - 100% Vegan Jerky Dog Treats - Plant Based Protein and Superfoods - 8 Ounce - All Natural - Made in the USA
V-dog$13.534.7★535 rev
Wellness Old Mother Hubbard Classic Just Veggn Dog Biscuits Natural Training Treats Sweet Potato Oats Apple and Carrot Flavor Mini Size 20 oz Bag
Old Mother Hubbard$5.334.6★776 rev
Bocces Bakery Oven Baked PB & Banana Recipe Treats for Dogs Wheat-Free Everyday Dog Treats Real Ingredients Baked in The USA Natural Soft & Chewy Cookies Peanut Butter & Banana 6 oz
Bocce's Bakery$6.794.6★2,313 rev
Blue Buffalo Health Bars Pumpkin & Cinnamon Crunchy Dog Biscuits Oven-Baked with Pumpkin & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives 16 oz.
Blue Buffalo$4.714.7★9,575 rev
Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Banana Flavor 7oz
Fruitables$4.374.6★6,754 rev
Newest
by launch date
Chew + Heal Labs Low Calorie Dog Jerky Treats - 5 oz of Vegan Plant Based Natural Dog Treats with Chia Seeds Fruits and Vegetables - Good for Weight Management - Made in the USA
Chew + Heal Labs$9.9676 rev
Dole for Pets Dog Biscuits Assorted Apple + Carrot Mix Real Fruit and Vegetable Flavor Vegan Crunchy Treats No Wheat Corn Soy or Artificial Additives Bite Size Training Snacks for Dogs 7 Oz
Dole$5.38158 rev
Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)
Jack&Pup$15.9013 rev
iPaw Sweet Potato Dog Treats SQF Certified Single Ingredient Dog Treats for Vegetarian All Natural Human Grade Puppy Chew Rawhide Alternative Hypoallergenic Easy to Digest
iPaw$13.18935 rev
BRAMBLE Vegan Dog Treats | Natural Soft & Chewy Dog Cookies | Maple Bacn
BRAMBLE$15.1740 rev
Trending
90-day click momentum
BRAMBLE Vegan Dog Treats | Natural Soft Chewy Dog Cookies | Carob Pumpkin
BRAMBLE$15.024.4★
Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)
Jack&Pup$15.903.8★
Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Apple Flavor 7oz
Fruitables$3.834.6★
Beloved Pets Dog Treats Sweet Potato Chips 10.6 oz - All Natural Pet Snack Chews - Grain Free & Human Grade Dried Snacks in Bulk - Best Jerky for Training Small & Large Dogs
Beloved Pets$14.674.4★
Honest to Goodness Plant Snacks Mellow Belly Pumpkin & Cinnamon Recipe Dog Treats Enriched with Omega 3s & Postbiotics 8oz
Honest to Goodness$10.284.7★
What buyers say about vegan dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Good for my dog”
“Good treat/snack”
“Good smell”
“Excellent Product”
“Very affordable”
“Great chews”
“clean ingredients”
“I love the tiny size”
“Awesome flavor”
“They were softer the last time I purchased”
What buyers complain about
“started chewing away”
“Causes my dog diarrhea”
“HARD AS A ROCK”
“Too expensive”
“Bad smell”
“They are small”
“They both have allergies”
“Bad taste”
“He did not like the texture”
“these are limited ingredients”
Top return reasons
Common questions
- Is vegan dog treats profitable to sell on Amazon United States?
- The niche generates $68K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the vegan dog treats niche?
- 24 brands and 95 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in vegan dog treats?
- Top complaints mined from reviews: Ease Of Chewing/Swallowing, Indigestion, Hard Feel. The return rate is 0.0%.
- When does demand for vegan dog treats peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the vegan dog treats niche?
- Listings span $3.83–$26.74; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.