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Vegan Dog Food

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Vegan Dog Food is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$484K/yr131K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
47%top-5 click share · 8 brands · 27 sellers

Flapen Score

Vegan Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Vegan Dog Food is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Dog Food 131K times last year and spent an estimated $484K. The top 5 brands take 97% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $484K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
8.8%
Market size, estimated
$484Ka year
Peak month
December1.6× the quietest month
Top search term
vegan dog food41K searches a year

02 · Price

A sale here is worth $42.24.

Listings sell for $42.24 on average, from $11.54 to $95.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $42.24 that is $11K to $21K a year per listing.

Average price
$42.24inside the $15 to $100 sweet spot
Price range
$11.54–$95.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #539 within Food. It carries 612 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#539in Food
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
612per listing
Listings tracked
36

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Vegan Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$39K$58K$77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

27

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 85%

Open market

2%

  • Halo42%
  • V-dog26%
  • Natural Balance24%
  • Wild Earth4%
  • Addiction1%
  • Evanger's1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Vegan Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Vegan Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vegan dog food41K/yr
  • halo dog food30K/yr
  • vegetarian dog food21K/yr
  • v-dog food2K/yr
  • vdog6K/yr
  • halo holistic dog food7K/yr
  • halo vegan dog food6K/yr
  • plant based dog food4K/yr
  • v dog4K/yr
  • dog v3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Dog Food

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Indigestion”
0.1%of orders come back
“My dog has a sensitive stomach”
A buyer, on “Indigestion”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vegan Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data