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Valentines Dog Toys

Fail

Demand is soft, at -97.1% this quarter, so Valentines Dog Toys is a Fail.

Flapen Score
26
26 / 100
Ranks 3,919 of 3,978 Pet Supplies niches · −25 vs the category median of 51
Market size
$22K/yr115K searches / yr
90-day growth
-97.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Valentines Dog Toys against its category

The dotted line is the Pet Supplies average. Past it, Valentines Dog Toys is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Dog Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Dog Toys 115K times last year and spent an estimated $22K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -97.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-97.1%
Conversion, latest week
1.4%
Market size, estimated
$22Ka year
Peak month
February172.1× the quietest month
Top search term
heart dog toy9K searches a year

02 · Price

A sale here is worth $13.69.

Listings sell for $13.69 on average, from $7.99 to $16.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.69 that is $0 to $1K a year per listing.

Average price
$13.69under the $15 to $100 sweet spot
Price range
$7.99–$16.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #1,908 within Toys. It carries 215 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
33.4%
Average rank
#1,908in Toys
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
215per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Valentines Dog Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 226%
  • Brand 317%
  • Brand 414%
  • Brand 513%

Demand

Valentines Dog Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 172.1×

Search terms

Top Valentines Dog Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart dog toy9K/yr
  • valentines day dog toys29K/yr
  • valentines dog toys18K/yr
  • valentine dog toys37K/yr
  • valentine dog toy15K/yr
  • dog valentines toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Dog Toys

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
0.9%of orders come back
“My fur grandbaby loves his new toy”
A buyer, on “Fun/Entertainment Experience”21% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Valentines Dog Toys questions

Answered from the same tracked data.