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Valentines Day Dog Treats

Fail

Demand is soft, at -94.7% this quarter, so Valentines Day Dog Treats is a Fail.

Flapen Score
31
31 / 100
Ranks 3,837 of 3,978 Pet Supplies niches · −20 vs the category median of 51
Market size
$46K/yr105K searches / yr
90-day growth
-94.7%search demand this quarter
Competition
71%top-5 click share · 9 brands · 54 sellers

Flapen Score

Valentines Day Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Valentines Day Dog Treats is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Day Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Day Dog Treats 105K times last year and spent an estimated $46K. The top 5 brands take 89% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-94.7%
Conversion, latest week
4.2%
Market size, estimated
$46Ka year
Top search term
heart shaped dog treats6K searches a year

02 · Price

A sale here is worth $10.42.

Listings sell for $10.42 on average, from $2.94 to $28.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.42 that is $3K to $5K a year per listing.

Average price
$10.42under the $15 to $100 sweet spot
Price range
$2.94–$28.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #382 within Treats. It carries 4,433 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#382in Treats
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,433per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Valentines Day Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

54

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Brand 140%
  • Brand 222%
  • Brand 312%
  • Brand 412%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Valentines Day Dog Treats search demand

Weekly searches over the year. Pick a range.

300200Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Valentines Day Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart shaped dog treats6K/yr
  • heart dog treats4K/yr
  • valentines day dog treats20K/yr
  • valentine dog treats24K/yr
  • valentines dog treats16K/yr
  • dog valentines treats13K/yr
  • dog valentine treats9K/yr
  • valentine treats for dogs5K/yr
  • dog treats valentines day8K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Day Dog Treats

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“They smell like chemicals”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Valentines Day Dog Treats questions

Answered from the same tracked data.