Valentines Day Dog Treats
FailDemand is soft, at -94.7% this quarter, so Valentines Day Dog Treats is a Fail.
- Flapen Score
- 31 / 100Ranks 3,837 of 3,978 Pet Supplies niches · −20 vs the category median of 5131
- Market size
- $46K/yr105K searches / yr
- 90-day growth
- -94.7%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 54 sellers
Flapen Score
Valentines Day Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Valentines Day Dog Treats is stronger. Inside it, weaker.
Market
The Valentines Day Dog Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Valentines Day Dog Treats 105K times last year and spent an estimated $46K. The top 5 brands take 89% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -94.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $46Ka year
- Top search term
- heart shaped dog treats6K searches a year
02 · Price
A sale here is worth $10.42.
Listings sell for $10.42 on average, from $2.94 to $28.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.42 that is $3K to $5K a year per listing.
- Average price
- $10.42under the $15 to $100 sweet spot
- Price range
- $2.94–$28.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #382 within Treats. It carries 4,433 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #382in Treats
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 4,433per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Valentines Day Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wellness Old Mother Hubbard Bits of Love P-Nuttier Dog Biscuits Natural Treats Valentines Day Seasonal Peanut Butter Flavor 6 oz Bag
- Price
- $2.94
- Rating
- 4.6/5
- Reviews
- 771
- Age
- 10y ago

Blue Buffalo Bits Chicken Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Chicken & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.
- Price
- $13.87
- Rating
- 4.7/5
- Reviews
- 16,089
- Age
- 5y ago

Blue Buffalo Be Mine Bars Heart-Shaped Healthy & Crunchy Dog Biscuits Natural Valentines Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag
- Price
- $5.72
- Rating
- 4.8/5
- Reviews
- 91
- Age
- 11mo ago

Shameless Pets Soft-Baked Dog Treats Blueberried Treasure - Natural & Healthy Dog Chews with Mint for Immune Support - Made in USA Free from Grain Corn & Soy - 1-Pack
- Price
- $4.78
- Rating
- 4.2/5
- Reviews
- 1,223
- Age
- 8y ago

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag
- Price
- $11.57
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 3y ago
Trending
estimated 90-day click momentum
Blue Buffalo Bits Beef Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Beef & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.
- Price
- $14.40
- Rating
- 4.8/5
- Reviews
- 14,061
- Age
- 5y ago

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag
- Price
- $18.21
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 3y ago

Health Extension Heart-Shaped Crunchy Biscuits 12oz (340g) Chicken Flavor GMO-Free Dog Training Treats for Small Breeds Added Vitamins & Minerals
- Price
- $8.97
- Rating
- 4.7/5
- Reviews
- 564
- Age
- 15y ago

Blue Buffalo Bits Chicken Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Chicken & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.
- Price
- $13.87
- Rating
- 4.7/5
- Reviews
- 16,089
- Age
- 5y ago

Blue Buffalo Bits Soft Dog Treats for Training Made with Natural Ingredients & Enhanced with DHA Chicken Recipe 4-oz Bag
- Price
- $4.77
- Rating
- 4.7/5
- Reviews
- 16,089
- Age
- 15y ago
Newest
by launch date
Three Dog Bakery Red Velvet Valentines Day Lickn Crunch 13 oz
- Price
- $5.57
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago

Blue Buffalo Be Mine Bars Heart-Shaped Healthy & Crunchy Dog Biscuits Natural Valentines Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag
- Price
- $5.72
- Rating
- 4.8/5
- Reviews
- 91
- Age
- 11mo ago

Wellness Old Mother Hubbard Wholesome Indulgences Soft-Baked Dog Biscuits Natural Treats Bacon Oats and Maple Flavor 10 oz Bag
- Price
- $7.48
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 2y ago

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag
- Price
- $18.21
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 3y ago

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag
- Price
- $11.57
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
54
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
8%
- Blue Buffalo40%
- Old Mother Hubbard22%
- Shameless Pets12%
- Vital Essentials12%
- Three Dog Bakery3%
- Bocce's Bakery3%
- Open — no brand owns it (3 brands, 8%)
Demand
Valentines Day Dog Treats search demand
Weekly searches over the year. Pick a range.
Search terms
Top Valentines Day Dog Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heart shaped dog treats6K/yr
- heart dog treats4K/yr
- valentines day dog treats20K/yr
- valentine dog treats24K/yr
- valentines dog treats16K/yr
- dog valentines treats13K/yr
- dog valentine treats9K/yr
- valentine treats for dogs5K/yr
- dog treats valentines day8K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Day Dog Treats
We read the reviews and the return reasons for every product selling here.
“They smell like chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Day Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









