valentines day dog treats
Skip itSoft demand (-94.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good$2.94–$28.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.42avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad4,433.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 105K searches
Growth
Bad-94.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentines day dog treats is a $46K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
valentines day dog treats market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $104K–$130K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 4.2%
- Avg BSR
- #382
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
54
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Blue Buffalo40%
- Old Mother Hubbard22%
- Shameless Pets12%
- Vital Essentials12%
- Three Dog Bakery3%
- Bocce's Bakery3%
- Open — no brand owns it (3 brands, 8%)
Demand
Weekly Amazon search volume, last 15 weeks — -94.7% search growth over the last 90 days.Top valentines day dog treats search terms
- heart shaped dog treats6K/yr
- heart dog treats4K/yr
- valentines day dog treats20K/yr
- valentine dog treats24K/yr
- valentines dog treats16K/yr
- dog valentines treats13K/yr
- dog valentine treats9K/yr
- valentine treats for dogs5K/yr
- dog treats valentines day8K/yr
Top valentines day dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wellness Old Mother Hubbard Bits of Love P-Nuttier Dog Biscuits Natural Treats Valentines Day Seasonal Peanut Butter Flavor 6 oz Bag
Old Mother Hubbard$2.944.6★771 rev
Blue Buffalo Bits Chicken Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Chicken & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.
Blue Buffalo$13.874.7★16,089 rev
Blue Buffalo Be Mine Bars Heart-Shaped Healthy & Crunchy Dog Biscuits Natural Valentines Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag
Blue Buffalo$5.724.8★91 rev
Shameless Pets Soft-Baked Dog Treats Blueberried Treasure - Natural & Healthy Dog Chews with Mint for Immune Support - Made in USA Free from Grain Corn & Soy - 1-Pack
Shameless Pets$4.784.2★1,223 rev
Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag
Vital Essentials$11.574.8★4,069 rev
Newest
by launch date
Three Dog Bakery Red Velvet Valentines Day Lickn Crunch 13 oz
Three Dog Bakery$5.57142 rev
Blue Buffalo Be Mine Bars Heart-Shaped Healthy & Crunchy Dog Biscuits Natural Valentines Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag
Blue Buffalo$5.7291 rev
Wellness Old Mother Hubbard Wholesome Indulgences Soft-Baked Dog Biscuits Natural Treats Bacon Oats and Maple Flavor 10 oz Bag
Old Mother Hubbard$7.48242 rev
Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag
Vital Essentials$18.214,069 rev
Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag
Vital Essentials$11.574,069 rev
Trending
90-day click momentum
Blue Buffalo Bits Beef Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Beef & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.
Blue Buffalo$14.404.8★
Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag
Vital Essentials$18.214.8★
Health Extension Heart-Shaped Crunchy Biscuits 12oz (340g) Chicken Flavor GMO-Free Dog Training Treats for Small Breeds Added Vitamins & Minerals
Health Extension$8.974.7★
Blue Buffalo Bits Chicken Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Chicken & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.
Blue Buffalo$13.874.7★
Blue Buffalo Bits Soft Dog Treats for Training Made with Natural Ingredients & Enhanced with DHA Chicken Recipe 4-oz Bag
Blue Buffalo$4.774.7★
What buyers say about valentines day dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“My dog absolutely loves these treats”
“Good Price”
“Good quality, healthy treats that our dog loves”
“perfect size”
“They dont smell weird”
“Good ingredients”
“The treats are soft”
“Pets love the rich flavor”
“Excellent reward”
What buyers complain about
“They smell like chemicals”
“Very big”
“A bit cheaper here then other stores”
“Not Soft”
“Gave my puppy diarrhea”
“Dogs wouldn't even taste them”
“being hard to bite into”
“as our pup is allergic”
“garbage binned the whole thing”
“its easy to break in half if you need it even smaller”
Top return reasons
Common questions
- Is valentines day dog treats profitable to sell on Amazon United States?
- The niche generates $46K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -94.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the valentines day dog treats niche?
- 9 brands and 54 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in valentines day dog treats?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the valentines day dog treats niche?
- Listings span $2.94–$28.06; the average listing price is $10.42 (sweet spot $15–$100). The average incumbent carries 4,433 reviews — the moat a new listing must climb.