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Urine Off

Fail

The average product has 11,690 reviews to catch up to, so Urine Off is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$114K/yr77K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 102 sellers

Flapen Score

Urine Off against its category

The dotted line is the Pet Supplies average. Past it, Urine Off is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urine Off market on Amazon at a glance

Shoppers on Amazon United States searched for Urine Off 77K times last year and spent an estimated $114K. The top 5 brands take 89% of clicks. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
7.3%
Market size, estimated
$114Ka year
Peak month
May1.6× the quietest month
Top search term
urine40K searches a year

02 · Price

A sale here is worth $20.20.

Listings sell for $20.20 on average, from $7.12 to $32.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.20 that is $5K to $10K a year per listing.

Average price
$20.20inside the $15 to $100 sweet spot
Price range
$7.12–$32.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Litter & Housebreaking. It carries 11,690 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#256in Litter & Housebreaking
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
11,690per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Urine Off products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

102

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Brand 166%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Urine Off search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Urine Off search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urine40K/yr
  • urine be gone18K/yr
  • urine b gone10K/yr
  • urine b gone enzyme odor eliminator4K/yr
  • urine be gone odor eliminator3K/yr
  • orina2K/yr

Reviews and returns

What reviews say buyers love and hate about Urine Off

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.7%of orders come back
“Awful smell”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Urine Off questions

Answered from the same tracked data.