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Urine Off

a deep review moat (11,690 avg reviews) — Urine Off doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51

Market size 27Growth 35Conversion 76Competition 28Returns 97Price range 69Avg price 88Brand share 26Review moat 21Quality gap 60
This niche Category average · 3,978 niches

Is Urine Off profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Urine Off is a $114K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May. Verdict: Skip it — 48/100.

Urine Off: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.1% over the last 90 days and 7.3% of searches end in a purchase.

$114K

revenue / yr

Units sold / yr8K
Search volume / yr+8.1%77K
Conversion rate7.3%
Avg price$20.20

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 102
Top-5 product click share68%
Open market11%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews11,690

Top Urine Off products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$11K$17K$23K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

102

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Kinzua Environmental66%
  • ALDON10%
  • Resolve6%
  • Nature's Miracle4%
  • Zep3%
  • Rocco & Roxie Supply Co.3%
  • Open — no brand owns it (5 brands, 8%)

Urine Off demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR7.3%Products19Brands11Top 5 Brands89%OOS Rate0.0%Rating4.4★Reviews11,690Avg BSR#256
2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Top Urine Off search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • urine40K/yr
  • urine be gone18K/yr
  • urine b gone10K/yr
  • urine b gone enzyme odor eliminator4K/yr
  • urine be gone odor eliminator3K/yr
  • orina2K/yr

What reviews say buyers love and hate about Urine Off

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Smell41%

No strong chemical smell

Quality-Overall11%

The stuff is truly amazing

Ease Of Cleaning8%

Cleans great

Advertised Vs Actual Product8%

As advertised

Efficiency5%

Works effectively

What buyers complain about

79% of reviews
Smell42%

Awful smell

Functionality-Overall16%

It doesn't work as described

Value For Money5%

Not worth the money paid for this

Stain Resistance4%

Gets the stain

Spray/Flow3%

Sprayer malfunction

Urine Off return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
23%
2Smell
21%
3Functionality-Overall
15%
4Value For Money
8%
5Spray/Flow
8%

Common Urine Off questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Urine Off 48/100 on Amazon United States — Skip it. The niche generates $114K/yr across 19 tracked products. Search demand moved +8.1% over the last 90 days.
Search demand for Urine Off on Amazon United States peaks in May, where the busiest month runs 1.6× the quietest.