urine off
Skip itA deep review moat (11,690 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.20avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.12–$32.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 77K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,690.32avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, urine off is a $114K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
urine off market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $121K–$162K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
102
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Kinzua Environmental66%
- ALDON10%
- Resolve6%
- Nature's Miracle4%
- Zep3%
- Rocco & Roxie Supply Co.3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top urine off search terms
- urine40K/yr
- urine be gone18K/yr
- urine b gone10K/yr
- urine b gone enzyme odor eliminator4K/yr
- urine be gone odor eliminator3K/yr
- orina2K/yr
Top urine off products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Citrus Scent 1 Gallon
Kinzua Environmental$31.284.3★6,103 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon
Kinzua Environmental$31.144.3★6,103 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 32oz
Kinzua Environmental$18.274.3★6,103 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 1 Gallon
Kinzua Environmental$31.404.3★6,103 rev
ALDON Innovating Science - Understanding Urinalysis - Demonstration of Urinalysis Techniques - Fluid with Vitamin C - 500mL
ALDON$31.823.6★557 rev
Newest
by launch date
Zep Urine Remover 32 fl oz - ZUURMV32 - Professional Strength Stain and Odor Eliminator for Hard and Soft Surfaces
Zep$10.22480 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Citrus Scent 1 Gallon
Kinzua Environmental$31.286,103 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon
Kinzua Environmental$31.146,103 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 32oz
Kinzua Environmental$18.226,103 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 32oz
Kinzua Environmental$18.276,103 rev
Trending
90-day click momentum
CloroxPro Urine Remover for Stains and Odors Spray 32 Ounces (Package May Vary)
Clorox$7.124.5★
Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home
Tidyland$13.804.4★
Biokleen Bac-Out Enzyme Cleaner and Stain & Odor Remover for Pet Stains Laundry Diapers Wine Carpets & More Eco-Friendly Non-Toxic Lime Scent 128 Ounces
Biokleen$32.454.6★
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 32oz
Kinzua Environmental$18.224.3★
ALDON Innovating Science - Understanding Urinalysis - Demonstration of Urinalysis Techniques - Fluid with Vitamin C - 500mL
ALDON$31.823.6★
What buyers say about urine off
What buyers praise and complain about, mined from review topics.What buyers love
“No strong chemical smell”
“The stuff is truly amazing”
“Cleans great”
“As advertised”
“Works effectively”
“Money well spent”
“easy to open”
“The spray is consistent”
“Has help with my cats”
“Fitted and secure”
What buyers complain about
“Awful smell”
“It doesn't work as described”
“Not worth the money paid for this”
“Gets the stain”
“Sprayer malfunction”
“does not clean worth a darn”
“Leaking on arrival”
“Not as advertised”
“It's not as good as other competing products”
“It made the stain a lot darker”
Top return reasons
Common questions
- Is urine off profitable to sell on Amazon United States?
- The niche generates $114K/yr across 19 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the urine off niche?
- 11 brands and 102 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in urine off?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
- When does demand for urine off peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the urine off niche?
- Listings span $7.12–$32.45; the average listing price is $20.20 (sweet spot $15–$100). The average incumbent carries 11,690 reviews — the moat a new listing must climb.