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Urine Odor Eliminator

Maybe

An estimated 0.5% of orders come back. But the average product has 19,399 reviews to catch up to, so Urine Odor Eliminator is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Market size
$2.2M/yr873K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
60%top-5 click share · 10 brands · 121 sellers

Flapen Score

Urine Odor Eliminator against its category

The dotted line is the Pet Supplies average. Past it, Urine Odor Eliminator is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urine Odor Eliminator market on Amazon at a glance

Shoppers on Amazon United States searched for Urine Odor Eliminator 873K times last year and spent an estimated $2.2M. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
873K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
14.4%
Market size, estimated
$2.2Ma year
Peak month
August2.0× the quietest month
Top search term
urine odor eliminator267K searches a year

02 · Price

A sale here is worth $17.91.

Listings sell for $17.91 on average, from $7.12 to $32.45. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $17.91 that is $72K to $90K a year per listing.

Average price
$17.91inside the $15 to $100 sweet spot
Price range
$7.12–$32.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
$72K–$90K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Litter & Housebreaking. It carries 19,399 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#178in Litter & Housebreaking
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
19,399per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Urine Odor Eliminator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

121

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

7%

  • Brand 134%
  • Brand 224%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 7%)

Demand

Urine Odor Eliminator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Urine Odor Eliminator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urine odor eliminator267K/yr
  • urine destroyer85K/yr
  • dog urine odor eliminator71K/yr
  • resolve urine destroyer72K/yr
  • pet urine odor eliminator52K/yr
  • urine remover65K/yr
  • dog odor removers31K/yr
  • urine cleaner28K/yr
  • pet urine cleaner28K/yr
  • dog urine cleaner27K/yr

Reviews and returns

What reviews say buyers love and hate about Urine Odor Eliminator

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
45%of negative reviews mention “Smell”
0.5%of orders come back
“Awful smell”
A buyer, on “Smell”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Urine Odor Eliminator questions

Answered from the same tracked data.